February 20 will be a busy day for Samsung: In addition to hosting its Unpacked event in San Francisco to launch the Galaxy S10, it will also open three new brick-and-mortar locations in Los Angeles, Long Island, and Houston. These will be the Korean giant's equivalent of Apple Stores, where customers could try out and buy the brand's latest products such as smartphones, TVs, and wearables, as well as receive assistance and on-premise repair services.

The company says it decided to open these stores after receiving positive feedback from customers, who particularly enjoyed the experience of visiting a physical location such as the 837 one in NYC. It's also a way to compete more fiercely with Apple, who's relied on its physical retail network for years to attract buyers. Thanks to these stores, Samsung will be able to showcase its products directly to the public and let them try out its latest tech like 4K VR and 8K gaming. Galaxy owners will also benefit from hassle-free support for their phones, as they'll be able to get them fixed directly from the manufacturer. The experience of replacing a cracked iPhone screen through an Apple Store is way better than trying to get your Galaxy's panel changed, at least for now, so I hope Samsung further expands this retail presence.

In addition to the existing store in New York City, the new ones will be located at the below addresses:

  • The Americana at Brand– 889 Americana Way, Glendale, CA 91210
  • Roosevelt Field on Long Island– 630 Old Country Rd, Garden City, NY 11530
  • The Galleria in Houston– 5085 Westheimer Rd, Houston, TX 77056

You can find more information and visuals in Samsung's press release.

Press Release

On February 20, 2019, the same day as our Galaxy UNPACKED 2019 presentation and 10 years of Galaxy celebration, we will open three Samsung Experience Stores. Locations include: The Americana at Brand in Los Angeles; Roosevelt Field on Long Island in Garden City, NY; and The Galleria in Houston.

Visitors to these locations will get the chance to experience the next generation of Samsung technology. They’ll be able to:

Learn about and purchase our newest products—from Galaxy smartphones, tablets and wearables, to TVs and SmartThings devices;
Get hands-on with new products and receive in-person demos from Samsung experts; and
Receive customer support and assistance, including walk-in repair for their mobile device.
“Our new Samsung Experience Stores are spaces to experience and see Samsung technology brought to life, to empower people to do what they never thought was possible before” said YH Eom, President & CEO, Samsung Electronics America. “We want to build a ‘playground’ for Samsung fans—a place to learn about and try out all of the amazing new products we have to offer.”

In store, people will be able to interact with eye-popping 4D VR and go head-to-head with their friends in our immersive 4K gaming lounge. They’ll also get see Samsung’s latest 8K TVs, create their AR emoji and more.

The Samsung Experience Stores are just the beginning. Starting in March, we’ll also embark on a new pop-up tour so even more Galaxy fans can join in on the fun.