Gaming smartphone fans in North America and Europe on the lookout for their next phone will soon have another option to consider. Smartphone manufacturer Nubia, the now-independent offshoot of ZTE, has a presence at CES 2019, where it's announcing plans to sell the gaming-focused Red Magic Mars in these new regions starting January 31st. 

The camouflage variant of the Red Magic Mars

The Red Magic Mars is the second gaming smartphone Nubia has released in less than a year. The original Red Magic launched in April 2018 and was sold to North American customers through an Indiegogo campaign for $399. Seven months later, the company launched the Red Magic Mars in China. This second-generation gaming smartphone will be available for sale in North America and Europe on the Red Magic website starting January 31st.

Prices will start at $399, presumably for the 6GB/64GB configuration. We're also going to get 8GB/128GB and 10GB/256GB options, and while pricing for those has yet to be confirmed, based on what the phone's going for in China we may be looking at around $480 and $580, respectively. The handset will be available in three colors — Meteorite Black, Flame Red, and Camouflage — the latter being reserved for the 10GB/256GB variant.


OS Redmagic OS V1.6 (based on Android 9.0 Pie)
Display 6" (18:9, 1080 x 2160, 403ppi, no notch)
CPU / GPU Qualcomm Snapdragon 845 / Adreno 630
Memory 6GB/8GB/10GB (LPDDR4X)
Storage 64GB/128GB/256GB (UFS 2.1)
Rear Camera 16MP, f/1.8, 4K video at 30fps, slow-motion 720p at 240fps
Front Camera 8MP, f/2.0, 1080p at 30fps
Battery 3800mAh
Sensors Fingerprint (rear), G-sensor, Ambient Light Sensor, Electronic Compass, Gyroscope
Ports USB Type-C (USB 2.0), Dual nano-SIM slot (Dual Standby), 3.5mm audio jack
Dimensions 158.25 x 75 x 9.85 (7.15) mm
Weight 193g

Nubia offers a bevy of hardware and software tweaks intended to enhance the gaming experience, from a hybrid cooling system promising a 13.2°C reduction in CPU core temperature and performance improvements of up to 70%, or a dedicated gaming button that turns on Red Magic Game Space, Nubia's gaming mode. That mode features a pop-up game center with real-time monitoring of CPU and GPU temperature and usage. We can also look forward to a "4D Smart Shock" system with 1000 levels of feedback and dedicated vibration profiles for different games. To add a bit of flair, the back of the phone has an RGB panel with customizable colors. And similar to the ASUS ROG Phone, Nubia's model has two capacitive trigger keys on the shoulders of the phone. Optionally, Nubia's also releasing a Bluetooth accessory called the Game Handle, with Nintendo-esque controls.

Nubia's optional Game Handle

The phone will compete with the Razer Phone 2Asus ROG Phone and Xiaomi Black Shark Helo. While Razer and Asus ROG have a much stronger brand name, the Red Magic Mars starts at a very competitive price of $399. If the Game Handle is similarly priced reasonably and the company can assure customers of reliable after-sales service, Nubia may have a hit on its hands.

At CES, Nubia is also showcasing the Nubia X, with its innovative dual displays that keep the bezels minuscule without resorting to a notch. The phone is currently selling in China, with no plans for its global rollout being announced yet.

Press Release

Next-Gen Mobile Gaming: nubia to Announce Major Breakthroughs at CES 2019

nubia will be showcasing two new innovative smartphone models at CES 2019

LAS VEGAS, NEVADA – (January 7th, 2019 - 3pm PST) – After a groundbreaking year of innovation nubia is kickstarting 2019 by launching several new, cutting-edge smartphones. The global mobile-technology company will unveil the hotly anticipated Red Magic Mars and nubia X at CES in Las Vegas.

Red Magic Mars
Inspired by Mars, the god of war, nubia’s powerful flagship gaming phone pairs powerful tech specs with exclusive features created specifically with gamers in mind.

The Red Magic Mars is powered by Qualcomm® Snapdragon™ 845 and comes in three variants: 6+64, 8+128, 10+256 GB of RAM and storage, respectively.

In an industry-first, ICE multi-dimensional cooling system combines air cooling and liquid cooling. Cooling ports, several layers of graphene, and a custom-engineered convex-shaped back increase air convection both inside and outside the phone. Additionally, a premium, liquid-filled copper tube directs heat away from the CPU and GPU to boost performance. Taken together, the cooling system delivers a smoother, more comfortable gaming experience.

In terms of gamer-centric features, the Mars includes an additional hardware switch to toggle “Red Magic Game Space,” a gaming-focused software mode. This feature improves performance by minimizing background apps and enhances gameplay with a high-performance mode and 4D sound+vibration effects (that can be turned on or off in the settings).

Touch-sensitive shoulder buttons provide additional hardware buttons without the need for a gamepad accessory. Users can configure and custom-map these buttons to suit their game of choice.

The Mars also boasts a stunning FHD+ 6-inch display and a 3,800 mAh smart high-density battery for hours of uninterrupted gaming.

Users can also customize lighting effects on the rear-facing LED RGB strip, which features 16.8 million colors — perfect for PC or console gamers with a preferred color scheme.

Global release date:

North America and Europe: January 31st, 2019
The price starting from $399 USD
Available at Red Magic global website:
Rest of world: TBD

nubia X
The unique, dual-screen nubia X has already seen massive success in China, where the first batch sold out in less than one minute.

The nubia X features a bezel less 6.26” display on the front of the device with no notch or camera cutout. This is made possible by an additional 5.1”, full-quality display on the back of the device. With full-sized, full-featured touchscreens on both sides of the device, the nubia X elegantly solves common smartphone challenges and enhances the user experience in several key areas. The unique hardware and software mark the first smartphone of its kind.

With a display on the back of the device, users can take photos or video chat using the high-quality rear camera (24MP+16MP) with the ease of a front-facing camera.

“The nubia X is the first serious attempt to make the dual-screen phone a touchstone of smartphone design,” General Manager of nubia Smartphone Mr. Ni Fei explained.

“By avoiding the notch, we’ve created a phone with a 6.26-inch LCD screen on the front and a 93.6% screen-to-body ratio.”

In addition, the touch functions on both screens can be used simultaneously. By using the rear screen to interact with the front screen, users can experience a full-viewing experience (without their fingers blocking their view). “This feature was designed with gamers in mind,” Mr Ni added.

Finally, nubia has included five layer, blue-light-blocking glass on the rear screen, creating an ideal e-reader. In dark environments or when reading long blocks of text, users can choose to use the rear screen for a more pleasant viewing experience.

The dual-screen phone already has the internet talking, setting itself up as a potentially ground-breaking milestone for smartphone design.

Lewis Hilsenteger of Unbox Therapy tested the phone and praised it as “one of the most unique smartphones I've ever seen.”

Furthermore, Ben Sin, writing for Forbes, said: "the phone does look undeniably cool and cutting edge, and to nubia’s credit, switching between the two displays is seamless."

You can find nubia at LVCC #36006, South Hall 4 from January 8th – 11th