It's been a long road for JBL's Link Bar. First announced in May of 2018, as the first soundbar with both Google Assistant and Android TV built in, it went up for pre-order in August with an expected availability of October, but shipments were delayed and we knew it wouldn't likely come to market before 2019. We have an updated date today, as JBL has announced the Link Bar will come this Spring.

Of course that's still a vague date really, but at least we know that JBL hasn't given up on the product and is still planning to ship it. The company has already made some of our favorite Chromecast and Assistant products, so we know it means business and if this product was delayed, it was probably for a very valid reason.

The Link Bar can replace a Chromecast, Android TV box, and Google Assistant speaker, but it also has multiple HDMI inputs, which means you can use it as your TV's HDMI hub. Even better, you can use Assistant to control these inputs. It also has a privacy switch for far-field microphones that lets you turn them off.

Pricing is still set at $399.95 for the Link Bar, and there's an optional subwoofer for $299.95.

Press Release

Put Down the Remote: JBL® LINK BAR Powers an Epic Audiovisual Experience with Android TV Content and the Google Assistant

LINK BAR brings voice-enabled smart TV content and quality sound in a one-piece soundbar for best-in-class viewing and interaction

LAS VEGAS--(BUSINESS WIRE)--The next big thing in TV isn’t even a TV. An industry first, the JBL LINK BAR is a powerful soundbar that provides exceptional audio performance and delivers TV content in a smarter way with Android TV and the Google Assistant built-in. The LINK BAR is the most recent collaboration between JBL and Google, and expands the JBL LINK series.

First showcased at the Google I/O conference in May 2018, the LINK BAR transforms any TV into a smarter TV, with legendary JBL sound performance. Equipped with the content of Android TV and the intelligence of the Google Assistant, this soundbar is anything but ordinary. Simply saying “Ok Google” grants instant access to streaming top Netflix flicks or YouTube videos, and content search becomes effortless through voice commands.

Built-in Chromecast capabilities only heighten the experience, supporting both high-definition video content and sound to provide entertainment unlike any other. Once connected on the same Wi-Fi network as the LINK BAR, a smartphone, tablet or laptop can “cast” the latest chart-topping release or popular viral video from Chromecast-compatible apps.

The LINK BAR features multiple HDMI inputs and a one-cable connection to a TV. Switching between devices is made simple with voice commands. For example, saying “Ok Google, switch to Blu-ray player” makes the shift occur. Additionally, the LINK BAR offers an optional subwoofer, which provides an even bigger and more resounding bass.

“The JBL LINK BAR gives consumers an intuitive way to enjoy an amazing viewing experience, along with powerful, rich sound,” said Michael Mauser, President, Lifestyle Audio at HARMAN. “We believe in having technology seamlessly integrate with your life, and the LINK BAR is a natural progression of that philosophy.”

Created with the tech-savvy, forward-thinking consumer in mind, the LINK BAR is one that adapts to everyone’s lifestyle. Google’s intelligence learns from each person who accesses LINK BAR, familiarizing itself with their voice and commands.


  • One-piece soundbar with JBL legendary sound: Brings the best of JBL’s sound to any TV with rich bass performance.
  • Android TV built-in: Delivers a smarter viewing experience, allowing users to find and watch programs more easily than ever.
  • The Google Assistant built-in: Voice-activation lets users find a popular movie, check the score of the big game or dim the lights in a hands-free experience.
  • PrivacySwitchTM for far-field microphones: Ensure the highest level of security and privacy and leave hackers out of the house.
  • Multiple 4K video HDMI inputs: With 3 HDMI inputs and 1 HDMI ARC output, the LINK BAR becomes a 4K entertainment hub for video or gaming devices, with just one cable connection to any TV. Use voice-commands to switch between devices for seamless interactivity.
  • Chromecast built-in: Instantly stream music, radio, or videos from a smartphone, tablet or laptop through the JBL LINK BAR.

Pricing and Availability

JBL LINK BAR ($399.95) and optional subwoofer ($299.95) will be available in Spring 2019.

HARMAN at CES 2019

Visit the HARMAN showcase during CES 2019 for demonstrations of the company’s latest technology and products from all divisions. The HARMAN experience showcase is located at the Hard Rock Hotel. Follow HARMAN online during CES 2019:


JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With unmatched professional credentials and over 70 years of delivering industry leading innovation, JBL is the authority in engineering superior sound.


HARMAN International (, a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.

© 2018 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications, and appearance are subject to change without notice.