Considering it was only founded in 2010, Xiaomi's rise has been meteoric. It's now the fourth largest smartphone maker in the world, leading the field at home in China and in the second largest market, India. This year has seen the company's expansion into Western Europe, where it's already reached number four in sales despite only selling in a handful of countries so far. That position is set to be bolstered by Xiaomi's official launch in the UK.
At an event today at the historic Barbican Centre in London, Senior Vice President Wang Xiang and Director of Product Marketing Donovan Sung took to the stage to introduce Xiaomi to the UK and unveil some products. The most interesting of those was the debut of the Mi 8 Pro (Explorer Edition) outside China.
It's a fitting flagship to bring to the UK, with pricing seemingly designed to take on the OnePlus 6T. For the same money, just £499.99, you get many of the same specs and features — Snapdragon 845, in-display fingerprint scanner, dual rear cameras. In addition, the Mi 8 Pro also has IR face unlocking and 8GB of RAM as standard (the 6T is 6GB for the same price). All of that before even mentioning the semi-transparent back with "ornamental" internals.
The product with the second-most stage time today was the Band 3, a fitness tracker with an impressive feature set and incredibly low price. It has a 0.78-inch OLED display that can display notifications, should last at least 20 days on a charge, and has a heart rate sensor — all for just £26.99. If you buy one of the first 10,000 on sale in the UK, you'll only pay £19.99. Also, in what could be a popular Christmas present, there's a smart living bundle consisting of the Band 3 and the budget Redmi 6A costing just £99.99.
With less fanfare, Xiaomi also introduced a plethora of other smart home products, from scales to desk lamps, and there was even a "one more thing" offering: the £399.99 Mi Electric Scooter. Numerous retail partners will be selling all of these products, such as Three for the phones, and including other big players like Amazon, Argos, and John Lewis. To really engage with the Mi-fans, however, the company is also opening a flagship Mi Store in the Westfield, White City, on November 18th. There will be plenty of promotions and events in the near future, so it's worth following Xiaomi's social channels to see what's coming up.
Xiaomi enters the UK, marking further expansion in Western Europe
Global debut of its flagship Mi 8 Pro outside Greater China
Starting at £499, Mi 8 Pro's futuristic transparent glass back design is one of the first to feature pressure sensitive in-display fingerprint sensor
The first Authorised Mi Store in UK will soon be opened in Westfield London
Thursday 8th November, 4pm GMT—Global technology leader Xiaomi enters the UK today with a slew of exciting products at its first ever launch event in the market, highlighting its stunning flagship Mi 8 Pro packed with world-class technology innovations making its global debut outside Greater China. Other products announced include Redmi 6A that offers great value and Xiaomi Band 3, Xiaomi’s wildly popular fitness band, as well as Mi Electric Scooter.
In addition to the impressive spec of the Mi 8 which boasts Qualcomm® Snapdragon™ 845, AI dual camera, IR face unlock and 6.21” AMOLED Full Screen Display, the Mi 8 Pro upgrades the popular Mi 8 smartphone with a pressure sensitive in-display fingerprint sensor and a transparent glass back cover.
Xiaomi has shipped more than 100 million smartphones this year, and the Mi 8 series, with a total shipment over 6 million and counting, has been a major contributor to this global success. Mi 8 Pro shares the same great performance and photography capabilities with Mi 8, and adds a pressure sensitive in-display fingerprint sensor and a transparent glass back exposing a decorative cover crafted using electronic components, making it one of the most unique-looking smartphones on the market.
Xiaomi’s entry into the UK follows its arrival in France and Italy this May, and the official entry last November into Spain, its first Western European market, where it had already become the #3 smartphone vendor as per Canalys. Today Xiaomi has entered 74 markets globally and is top in 30 markets. As per Q2 IDC report, Xiaomi is ranked 4th in the global smartphone market with nearly a 50% year on year growth rate.
Wang Xiang, Senior Vice President of Xiaomi Corporation, said: “Today we witness a new chapter in Xiaomi’s global expansion journey, underpinned by our global ambitions. We are thrilled to make great strides by announcing our arrival in the UK. By bringing a range of our amazing products at honest pricing we want to offer more choices and let everyone in the UK enjoy a connected simple life through our innovative technology ”
Pressure sensitive in-display fingerprint sensor
Unlike other in-display fingerprint technologies that constantly ping the screen to see if a finger is present, the Mi 8 Pro’s dedicated pressure sensor only activates the unlocking process once you place your finger on the screen, which is faster and more power-efficient.
12MP + 12MP AI dual camera
Mi 8 Pro sports the same camera setup as Mi 8, which received a DxOMark score of 105 for photography. The Sony IMX363 primary sensor features massive 1.4μm pixels and dual pixel autofocus, enhancing photo brightness and quality while drastically improving focus speed, especially in low-light conditions. Bolstering 4-axis OIS and 2x optical zoom, plus a bunch of handy AI features such as AI portrait, AI beautify and AI scene detection, this is one of the best camera setups in the world.
6.21” AMOLED Full Screen Display, Always-On display
This AMOLED panel offers a startling contrast ratio of 60,000 to 1, meaning incredibly crisp colours and deep, power-saving blacks. With an 18.7:9 aspect ratio, it provides an unmatched visual experience that is highly practical and beautiful. Always-On display support provides a convenient way to check your notifications, the date, and the time, while saving time and battery life by keeping the screen off.
Qualcomm® SnapdragonTM 845 flagship processor
Mi 8 Pro sports the flagship Qualcomm® SnapdragonTM 845 platform. With a 2.8GHz maximum clock speed and the new Qualcomm® AdrenoTM 630 GPU, the platform outperforms its predecessor by up to 30 percent. The platform also features a newly introduced DSP architecture with AI performance three times higher than the previous generation. Supported by 8GB LPDDR4x DRAM, Mi 8 Pro can render the most demanding games at high FPS for an unparalleled gaming experience.
Mi 8 Pro also features face unlock with an infrared camera paired with a dedicated infrared illuminator, enabling rapid and accurate face unlock in a dark environment, and uses the same dual frequency GPS as Mi 8 for more accurate navigation.
The Mi 8 Pro comes in Transparent Titanium with an 8GB + 128GB setup and will be available from the 9th November through Three, Amazon, Argos, John Lewis, Carphone Warehouse, Currys PC World, Very, gomobile, mobile phones direct, Katana and Mi.com and the first Authorised Mi Store that will be opened on Nov 18.
Redmi 6A offers great value
Starting at £99, Redmi 6A sports the MediaTek Helio A22 SoC that is also built on the 12nm process. Its 3000mAh battery allows the phone to stay in standby mode for up to 19 days. Redmi 6A has a 13MP rear camera featuring phase detection autofocus and a 5MP front camera—both capable of using Xiaomi’s AI Portrait mode.
In the UK, Xiaomi is introducing the following well-loved Mi Ecosystem products:
Xiaomi Band 3
Priced at £26.99 Xiaomi Band 3 has a large OLED touchscreen display in addition to a physical button for easy control. It is an all-round upgrade on Xiaomi’s wildly popular fitness tracker, complete with a more comfortable and secure wrist band, along with a 20-day battery life and 50-meter water resistance.
Xiaomi Band 3 will be available from the 9th November through Amazon.com, Mi.com, Three, ebuyer.com, SCAN, buyitdirect, Box, Curryspc World, Carphone Warehouse. It will be available in the Authorised Mi Store starting from the 18th November.
Mi Electric Scooter
Priced at £399, Mi Electric Scooter has an award-winning design and is incredibly easy to master. It travels 30km on a single charge and weighs just 12.5kg, and comes with an LED headlight and features such as regenerative braking. By connecting to an app, users can also use their phone as a dashboard.
Mi Electric Scooter will be available at Amazon.com, Mi.com, ebuyer.com, SCAN, Box, halfords, very, littlewoods, Pure and Authorised Mi Store later this month.
First ever Authorised Mi Store in the UK
Xiaomi also announced today that it will open its first ever Authorised Mi Store in the UK, opening 18th November 2018 in Westfield London which will also host a range of its exclusive Mi Ecosystem products. Designed to be user-centric through mobile internet, the ecosystem creates a network of long-lasting, and stylish looking smart devices designed to make life easier from Mi Band 3 to the Mi Sphere Camera Kit.
Download product images here: Mi 8 Pro, links for other products
For additional information about Xiaomi, visit: http://blog.mi.com/
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.
With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is currently the world's fourth-largest smartphone brand, and has established the world's largest consumer IoT platform, with more than 100 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets.
For more information of Xiaomi’s deals please follow Xiaomi UK’s official social media pages: