OnePlus has never ventured outside of the smartphone market, though it came close to releasing a smartwatch. This is now changing, as OnePlus CEO Pete Lau has announced that a TV product is in development.

"We want to bring the home environment to the next level of intelligent connectivity," Lau said, "To do this, we are building a new product of OnePlus’ premium flagship design, image quality and audio experience to more seamlessly connect the home. We call it: OnePlus TV."

No other concrete details were included in the announcement. The mention of "image quality and audio experience" indicates that this will be a self-contained smart TV, as opposed to a streaming box (like an Nvidia Shield). It's unclear what operating system will be used, but Android TV is probably a safe bet.

OnePlus CEO Pete Lau has provided more details in an interview with PCMag. He said the TV will be something like a smart home hub, capable of answering voice commands and controlling other devices. The TV will use an operating system from a "big, mainstream provider," and delivering updates will be a priority.

As for hardware, Lau said OnePlus will purchase display panels from another company, but the "image processing chipsets and algorithms" will be created in-house. The finished product will be a 4K LED TV, and is expected to ship next year.

Lau also shot down the prospect of a separate set-top box, akin to an Nvidia Shield or Apple TV. "We want a seamless user experience," he told PCMag. "People don't want two things. The mission for us is to combine the two things."