Fashion brands have been all over Wear OS. That includes Michael Kors, which has been selling a line of Wear OS smartwatches it calls Access for some time. Today, the designer has announced a new set of Access devices that borrow their design from Kors' established Runway watches.

The new Runway line is fairly feature-rich: the watches sport heart rate monitors, standalone GPS, and NFC for contactless payments through Google Pay. They're water resistant up to three atmospheres (that's about a hundred feet, in more practical terms); the company describes them as safe for showering or swimming. Michael Kors also touts its My Social app, which allows you to customize watch faces with photos pulled from your social media accounts.

Prices range from $295 for a fairly minimal timepiece with a silicone band all the way up to $395 for a rather gauche rose gold affair. Gold and basic rose gold finishes are available now; two silver models — one with a metal band, one with silicone — and a two-tone rose gold model are available for pre-order and expected to ship by September 3. The extra-pricey "pavé" rose gold finish is also up for pre-order, but it won't ship until early October.

Press Release

NEW YORKAug. 13, 2018 /PRNewswire/ -- Michael Kors is pleased to announce the return of its iconic Runway watch as an innovative smartwatch—a fresh, eye-catching addition to the popular Michael Kors Access collection. In the next evolution of wearable technology, the Runway smartwatch offers a new highly personalized experience with heart-rate tracking, swimproof functionality, payment methods, untethered GPS and more. In addition to the three classic stainless steel platings, the brand is also introducing its first ever silicone-strap styles within the group—perfect for the customer who wants a smartwatch that transitions from a workout to a night out with ease.

"I'm excited about adding our signature Runway style to our already exceptional lineup of smartwatches made in collaboration with Google to feature the latest wearable technology and the Google Assistant," says John D. Idol, Chairman and CEO of Michael Kors. "With the new features and benefits, Michael Kors Access smartwatches ensure that our customers can now be more connected than ever before."

"The last two generations of the MICHAEL KORS ACCESS collection have allowed users globally to express their personal style while staying in touch with the world around them," said Miles Barr, Director of Engineering for Wear OS by Google. "We're thrilled to partner again on the new Runway smartwatch and support Michael Kors' ongoing innovation in the wearables space."

Equipped for your every need, the Runway smartwatch features new digital dial designs that connect to and visually show your heart rate, making it easy to measure and track. Additionally, updates to the My Social app—a feature that allows users to showcase their Facebook and Instagram photos right on their watch dials—will allow you to customize your social photo dials with Michael Kors-themed stickers.

Other exciting features include:

Heart Rate Tracking: Automatically track your heart rate across multiple types of workouts using Google Fit or third-party apps.
*Tic Health available in China.

Swimproof Functionality: Shower and swim (up to 3 ATM) seamlessly and track swim workouts through third-party apps.
*Mobvoi Store available in China; Google Play Store available in select countries.

Payment Technology: Make purchases via your NFC-enabled smartwatch using Google Pay.
*Alipay available in China. Google Pay available in select countries.

Untethered GPS: Leave your phone at home when going for a walk, hike, ride, or run with built-in GPS that records the distance right on your smartwatch.

Google Assistant on the Wrist: Ask the Google Assistant to help you manage daily tasks, get answers on the go and more.
*Mobvoi Assistant available in China; Google Assistant available in select languages.

Powered with Wear OS by Google™ and the Qualcomm® Snapdragon Wear™ 2100 SoC, the new Michael Kors Access Runway touchscreen smartwatch is compatible with both iPhone® and Android™ phones.

The Michael Kors Access Runway Fall 2018 Collection will be available in Michael Kors stores, online at www.michaelkors.com and from selected retailers worldwide in August 2018.

About Michael Kors

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North AmericaEurope and Asia, offering customers a seamless omni-channel experience.

Forward-Looking Statements

This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the Company's operations and business environment, all of which are difficult to predict and many of which are beyond the Company's control. Forward-looking statements include information concerning the Company's possible or assumed future results of operations, including descriptions of its business strategy. These statements often include words such as "may," "will," "should," "believe," "expect," "seek," "anticipate," "intend," "plan," "estimate" or similar expressions. The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management's experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances. You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.

Smartwatches powered with Wear OS by Google™ are compatible with iPhone® and Android™ phones. Wear OS by Google and other related marks are trademarks of Google LLC. Touchscreen smartwatches powered with Wear OS by Google require a phone running Android OS 4.4+ (excluding Go edition) or iOS 9.3+. Supported features may vary between platforms.

Google, Wear OS by Google and Android are trademarks of Google LLC.

Qualcomm and Snapdragon Wear are trademarks of Qualcomm Incorporated.

iPhone is a trademark of Apple, Inc.

Alipay is a trademark of Alibaba Group Holding Limited

Photo - https://mma.prnewswire.com/media/729354/Michael_Kors_Silver.jpg
Photo - https://mma.prnewswire.com/media/729359/Michael_Kors_Gold.jpg

SOURCE Michael Kors

Related Links

https://www.michaelkors.com