After making headlines for the wrong reasons earlier this year, Strava is hoping its new membership plan will create some positive buzz for the popular social fitness app. Strava Premium is being replaced by Summit, a customizable model with three different packs.

Users can mix and match the Training, Safety, and Analysis Packs as they see fit, with each costing $23.99 for a whole year or $2.99 per month. You can get all three together for an annual fee of $59.99 or $7.99 monthly.

The outgoing Premium membership costs $60 per year, all or nothing, and there are no monthly subscription options. With the new packs, membership can be tailored to incorporate only the features actually used, likely saving money in the process. The three packs are as follows:

  • Training Pack: Includes live performance data, custom goals, race analysis, training plans, filtered leaderboards, segment efforts, summit support, and summit perks.
  • Analysis Pack: Includes workout analysis, fitness and freshness, live segments, power analysis, relative effort, summit support, and summit perks.
  • Safety Pack: Includes Beacon, personal heatmaps, summit support, and summit perks.

Whether you go for just one pack or more, Summit comes with dedicated support, regular discounts, and other perks from Strava partners. The new membership model comes into effect immediately, with current Premium subscribers getting all three packs with all the features they are already accustomed to until the end of their billing period when they can choose to switch things up.

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