Airline and event tickets have been making their way to Google Pay for a while. But at today's Build with Google Pay session, the company has finally publicly announced the feature, in concert with Urban Airship. With it, you'll be able to quickly and easily access tickets for everything from flights to sporting events, all from the convenience of the Google Pay app. 

Google has been working to add native support for transit tickets and passes for some time—we've reported on related transit ticket findings via APK Teardowns before. We also knew that airline boarding passes were specifically due to hit sometime soon, and 9to5's Abner Li was even able to trigger the behavior a bit early on his trip to this year's I/O developer conference.

According to Urban Airship's press release on the subject, it's been working together with Google to ensure its platform and APIs are compatible with Google Pay. Urban Airship's services are used by companies such as Alaska Airlines, Jet Airways, Caesars Entertainment, and Regal Cinemas; and Google has further announced partnerships with Singapore Airlines, Southwest, Eventbrite, and Fortress GB.

There's no information yet on precise availability details (they're likely to vary from airline to airline, etc.), but with that sort of sponsorship behind the effort, it may not be long until those tickets are in your Google Pay app.

Press Release

Urban Airship Powers Real-Time Mobile Wallet Tickets and Boarding Passes with Google Pay
8 May 2018

New Urban Airship mobile wallet tickets make it easy for airlines, movie theaters and all types of events to streamline and enhance “day of” experiences

MOUNTAIN VIEW, Calif. & PORTLAND, Ore. — May 8, 2018 — Today, digital growth company Urban Airship unveiled the first digital customer engagement platform to support Google Pay tickets—a new capability announced on the mainstage at Google I/O 2018. Leveraging its experience managing mobile wallets for travel, hospitality and entertainment leaders, Urban Airship worked with Google Pay to create streamlined and engaging ticketing and boarding pass experiences. The combination of Google Pay’s new ticket support and the Urban Airship platform now make it easy for any business to provide best-in-class user experiences that maximize convenience while delivering customers valuable up-to-the-minute information.

Unlike paper tickets or emailed boarding passes, these mobile wallet tickets unlock new levels of convenience for travelers, with real-time updates (like departure time changes) sent to the lockscreen and personalized one-to-one messaging within the card. Urban Airship sends real-time updates on flight details, gate changes and other valuable information to 250 million travelers for more than a dozen airlines and major airports annually. Urban Airship’s Digital Growth Platform and its enterprise-class APIs enable companies to create personalized mobile wallet tickets and boarding passes at massive scale and deliver them through any digital channel, including apps, websites, SMS, email and other emerging platforms.

“As an online exchange with billions of dollars in ticket inventory for concerts, sports and theater events around the globe, we provide a host of solutions that better connect sellers and buyers,” said Doug Kruse, CTO and co-founder, TicketNetwork. “Mobile wallet tickets not only offer greater convenience for attendees and lower ticket distribution costs, they offer a path for post-event re-engagement as we can update tickets with other events they may be interested in attending with an easy path to purchase. Google brings scale and ubiquity to this global proposition, which is truly exciting.”

The Urban Airship platform removes many obstacles from the process of creating, distributing and utilizing mobile wallet passes. Adaptive Link technology makes it easy to create and distribute personalized tickets and boarding passes, using a single link to detect the customer’s device and automatically display a pass based on the user’s location. To maximize the value of information presented to customers, Urban Airship’s enterprise-class APIs can directly connect to flight information and reservation systems for real-time ticket updates and alerts. Urban Airship’s platform also supports segmented messaging and real-time automation rules that enable companies to target special offers, including in-flight entertainment and special meals, or concession deals and merchandise for specific showings or locations.

“We help businesses reinvent the customer experience by delivering the right information at the right time on any digital channel, and mobile wallets fill an increasingly critical role in that vision” said Brett Caine, CEO and president of Urban Airship. “Google Pay’s new support for tickets and boarding passes means customers will always have up-to-date information when they need it most - on the go. Urban Airship has the only platform proven to operate at the scale necessary to ensure that this information is delivered quickly, accurately and reliably to hundreds of millions of people.”

“Our goal at Google Pay is to make transactions as seamless and functional as possible for consumers,” said Pali Bhat, VP of Payments Products at Google. “Digitizing users’ wallets and creating rich experiences that leverage Google’s great assets brings us one step closer to that goal.”

About Urban Airship

Urban Airship® is trusted by thousands of businesses to drive growth with digital customer engagement. Every day, marketers and developers depend on Urban Airship to deliver billions of personalized, interactive notifications that inspire interest and drive action across all digital channels. Urban Airship is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBCUniversal, Sky Plc and Zillow. For more information, visit www.urbanairship.com, read our blog and follow us on Twitter or LinkedIn.