Today Qualcomm has announced a whole new Snapdragon series that fits (in both number and performance) between the existing 800 and 600. This 700 series includes high-performance features from the more expensive flagship-bound 800s like custom Kryo cores, the Hexagon DSP, Spectra ISP, and Adreno graphics. But unlike the 800, this new line is destined for more affordable devices, bringing flagship-level features to an increasingly accessible price point.
Specifics at this point are sparse and no individual SoCs have been announced. But, commercial samples are expected to ship to OEMs sometime in the first half of this year.
This new 700 series almost certainly isn't destined for entry-level handsets, but it should spice up the just-sub-flagship market. With the 700 toting the Hexagon DSP and Qualcomm's famed custom Kryo cores, the company expects it to deliver increased performance for on-device AI applications, with advertised "2x improvements" when compared to the 660—which is no slouch itself.
In that same vein, battery life should be much improved. Qualcomm thinks the 700 series should have a 30% bump in efficiency over the 660. The Spectra ISP should also provide benefits to camera performance, especially when used in conjunction with new AI-based camera solutions, like LG's AI Cam or Google Lens.
For the full (albeit sparse) details, you can read Qualcomm's press release just after the break.
— New Series Designed to Allow Global OEMs to Deliver Premium Features, such as On-Device Artificial Intelligence, in High-Tier Smartphones and Meet Ever-Increasing Demands of the China Smartphone Ecosystem for More Premium Devices —
Qualcomm Incorporated (NASDAQ:QCOM) announced that its subsidiary, Qualcomm Technologies, Inc., has introduced the new Qualcomm®Snapdragon™ 700 Mobile Platform Series, designed to exceed what is expected from today’s high-tier mobile experiences, with features and performance previously only available in the premium Snapdragon 800 Mobile Platform Series. Advances to be expected in the 700 Series include on-device AI supported by the Qualcomm® Artificial Intelligence (AI) Engine, and improvements to camera, device performance and power, supported by the heterogeneous compute power of premium features including the Qualcomm Spectra™ ISP, Qualcomm® Kryo™ CPU, Qualcomm® Hexagon™ Vector Processor and Qualcomm® Adreno™ Visual Processing subsystem.
“The Snapdragon 700 Mobile Platform Series will bring premium tier technologies and features into more affordable devices, something our global OEM customers and consumers are demanding,” said Alex Katouzian, senior vice president and general manager, mobile, Qualcomm Technologies. “From our cutting-edge Qualcomm AI Engine to superior camera, device performance and power, the Snapdragon 700 Series is optimized to support the experiences consumers have come to expect from the most advanced mobile devices at a lower price point.”
The Snapdragon 700 Mobile Platform Series is engineered to offer advancements in:
AI: Snapdragon 700 Series products will come with the multi-core Qualcomm AI Engine delivering up to 2x improvements for on-device AI applications compared to the Snapdragon 660 Mobile Platform. Through heterogeneous computing, the new architectures of the 700 Series – the Hexagon Vector Processor, Adreno Visual Processing subsystem, and Kryo CPU – work cooperatively to effortlessly capture and share videos, learn voice and speech and make your device last on a single charge without changing applications or settings.
Camera: The Snapdragon 700 Series will unleash the limitless power of the Qualcomm Spectra ISP and make you love capturing your life experiences during all parts of the day and night, in slow-motion, or with the help of AI. Expect a multitude of additional professional grade camera features, supported by high-quality specs, to reside in the 700 Series.
Performance and Battery: The Snapdragon 700 Series will debut new architectures across the mobile platform, including Qualcomm Spectra ISP, Kryo CPU and Adreno Visual Processing subsystem, which will offer up to 30% improvements in power efficiency, and better performance and battery life across numerous applications compared to the Snapdragon 660 Mobile Platform. 700 Series products will also benefit from Qualcomm® Quick Charge™ 4+ technology, engineered to get up to 50% charge in only 15 minutes*.
Connectivity: The Snapdragon 700 Tier will feature an advanced suite of wireless technologies with ultra-fast LTE, carrier Wi-Fi features, as well as enhanced Bluetooth 5.
Commercial samples of the first Snapdragon 700 Series Mobile Platforms are anticipated to ship to customers 1H 2018. For more information please visit www.qualcomm.com/snapdragon.
*Based on internal tests charging a 2750mAh fast charge battery and using the maximum power for a thermal limit of 40C for all charging implementations. Charge time based on 0% to 50% utilizing 2017 charging Implementations (September 2016). Certain Snapdragon mobile platforms are designed to allow devices to support 50% battery life with 15 minutes charging. Actual results may vary depending on device design.
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