Amazon announced earlier this week that lockscreen ads won't be present on newly-purchased Prime Exclusive devices and an update is rolling out to the Amazon Offers app to disable them on existing handsets. If you don't want to wait, you can sideload that update right now.
Amazon's Prime Exclusive Phones program has been a great way to grab an Android device on the cheap since its introduction in 2016, but the discount has always come with some compromise: a locked bootloader, Amazon-flavored bloatware, and—perhaps most annoyingly—ads on your lockscreen.
The decision to remove the ads comes on the heels of the
discovery of a security flaw recent reports involving the ads that allowed the lockscreen to be bypassed while on-body detection was active (an intentional part of the on-body detection feature). While the removal of intrusive promotions is a nice perk for consumers, it comes at a price: new Prime Exclusive phones will cost an extra $20.
This article has been updated to correct the mention of the lockscreen bypass previously reported on, which wasn't a security flaw but a feature that has to be manually enabled.
Amazon also provided the following statement about their reasoning behind the removal of Ads on Prime phones:
As smartphone technology has evolved, we also want to evolve the Prime Exclusive Phone experience to ensure customers can easily use new features. This change allows customers to more easily use their phone’s mobile unlock technologies on their Prime Exclusive Phones, including facial recognition and fingerprint sensors, as well as to personalize device lockscreens with photos or wallpapers.
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