Back in December of last year, Fitbit paid $40 million for Pebble. Considering Pebble's entire future product lineup was cancelled as a result of the buyout, many hoped that Fitbit would at least offer a similar product in the future. The company's new smartwatch is finally here - the Ionic - as well as two other new fitness products.

Fitbit Ionic

Let's start with the Ionic. It has a color LCD touchscreen, but can supposedly still last around four days on a single charge (when you're not using GPS). As for the rest of the hardware, it has Bluetooth 4.0 Low-Energy, Wi-Fi connectivity (802.11 b/g/n), a heart rate sensor, an ambient light sensor, and even NFC.

Moving onto the software features, the Ionic can create personalized workouts based on your recent activity, display a map of your current run/bike/hike with elevation and distance data, store music, play said music through Bluetooth speakers or headphones, and track your sleep. The watch will also have customizable clock faces and an app store, and can be synced to an iOS/Android/Windows device. Finally, the Ionic has 'Fitbit Pay,' which allows you to use NFC payments with just your watch. Currently, only Visa, Mastercard, and Amex credit cards are mentioned.

You can pre-order the Ionic from right now, and retail availability will start in October. It's available in three colors - Blue/Silver, Blue/Orange, and Charcoal/Gray. All models are $299.95 from Fitbit's site, and shipping will start in 3-4 weeks. Verizon will also sell the watch for the same price on its site starting tomorrow (August 29), and you won't have to be a Verizon customer to buy it from them.

Fitbit Flyer

Since the Fitbit Ionic supports Bluetooth headphones, it only makes sense that Fitbit would want to sell you some. The Flyer is a pair of wireless earbuds, connected together by a cable. All of the electronics are contained in a module that hangs from the left earbud (and contains the volume rocker and microphone). The Flyer is sweat-proof, customizable with detachable clips and earbuds, and supposedly lasts for six hours.

The Flyer is available in 'Nightfall Blue' and 'Lunar Gray,' and both models cost $129.99. You can pre-order it today from Fitbit's website, and it will be sold in stores starting in October.

Fitbit Aria 2

Smart scales must be getting popular, because Nokia released one two months ago (after buying Withings, which made one last year), and now Fitbit has announced a sequel to its own scale. The Aria 2 claims to be the "most accurate Wi-Fi smart scale," and features weight/body fat/BMI tracking. As you might expect, it syncs this data to your phone, so you can see a graph of your changes over time.

The scale can also recognize up to eight people, while keeping everyone's data separate and private. Once you set it up over Bluetooth, the scale syncs everything over a Wi-Fi connection. The scale comes in black or white, and costs $129.95. You can pre-order it now from, and it will arrive in retail stores sometime this Fall.

In addition to all the new products, Fitbit also announced a new 'Fitbit Coach' service, which generates workouts tailored to you. It also offers guided health programs, with step-by-step guidance and personalized insights to help you live healthier. It will arrive in Fall 2017 and will cost $7.99 per month or $39.99 per year.

Press Release

SAN FRANCISCO--(BUSINESS WIRE)--Fitbit (NYSE: FIT), the leading global wearables brand, today announced its first smartwatch – Fitbit Ionic™. A health and fitness first platform, Ionic offers a highly personalized experience not previously seen in other smartwatches. Ionic builds on Fitbit’s health and fitness expertise with a new relative SpO2 sensor, making it possible to track deeper health insights like sleep apnea in the future, industry-leading GPS tracking, on-device dynamic workouts, improved heart rate tracking, and water resistance up to 50 meters. Plus, smart features like contactless payments, on-board music, smart notifications, and a variety of popular apps and clock faces available in the Fitbit App Gallery. Ionic also has all the core features our users love from Fitbit like 4+ day battery life, automatic activity and sleep tracking, and cross-platform compatibility. Ionic is available for pre-sale today on and in retailers globally starting October 2017, with a new Fitbit Ionic adidas special edition device coming in 2018. The Fitbit app software development kit (SDK) will be open to developers in September 2017.

“With Ionic, we will deliver what consumers have not yet seen in a smartwatch – a health and fitness first platform that combines the power of personalization and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future.”

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“Ten years ago, Fitbit pioneered the wearables category with the introduction of its first health and fitness tracker. Since then, we have become the leading global wearables brand, setting the pace of innovation in the category and establishing the largest social fitness network that helps millions of people around the world be healthier,” said James Park, co-founder and CEO of Fitbit. “With Ionic, we will deliver what consumers have not yet seen in a smartwatch – a health and fitness first platform that combines the power of personalization and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future.”

Ionic follows a long line of innovative and popular Fitbit products that redefined how we learn about and manage our health, and even helped save lives. Ionic continues to deliver on this promise by offering more personalized insights and guidance, coupled with an engaging experience and sleek design, to help drive meaningful behavior change and better health outcomes.

Everything you need, all in one device

From beginners to experienced athletes, Fitbit’s most advanced device to date offers personal, actionable guidance to motivate you to reach your goals – all while keeping you connected with apps and notifications, no matter what smartphone you have.

  • Personal trainer with Fitbit Coach: Access dynamic, on-device workouts that adapt based on feedback you provide on your wrist, or listen to expert-designed running and walking Audio Coaching sessions (available 2018) to increase endurance, speed and form on your schedule.1
  • Running companion: Automatically track your run with the new Run Detect feature that kicks in GPS tracking – just step out the door and go; see real-time pace and distance; auto-pause to grab some water or take a breather and automatically resume when you start running.
  • New swim exercise mode: With water resistance up to 50 meters and industry-leading lap counting, use Ionic in the pool and see your real-time laps, exercise duration and calories burned for pool swims.
  • Industry-leading GPS: The unique design and integrated antenna inside Ionic provide a stronger connection to GPS and GLONASS satellites, delivering industry-leading GPS performance. Leave your phone behind and see pace and distance right on your wrist, as well as record elevation climbed, split times, and a map of your walk, run or ride in the Fitbit app.
  • Improved heart rate technology: Ionic has enhanced PurePulse® heart rate tracking with greater accuracy during exercises like cycling, intervals and running; better measure calorie burn, see real-time heart rate zones to optimize intensity, and track resting heart rate 24/7.
  • New sensor technology: The introduction of a relative SpO2 sensor for estimating blood oxygen levels opens the potential for tracking important new indicators about your health, such as sleep apnea.
  • Motivation through music: Leave your phone at home and find the motivation to jumpstart your workout by storing and playing more than 300 songs on device (2.5 GB of storage), or downloading and listening to your favorite Pandorastations.2 Connect Ionic to the new Fitbit Flyer™ wireless headphones, or any Bluetooth device of your choosing.
  • Make payments using Fitbit Pay™: Leave your wallet and phone at home and effortlessly pay for items right from your device, wherever contactless payments are accepted. Over the coming months you will be able to add eligible American Express cards, as well as Mastercard and Visa credit and debit cards from top issuing banks in over 10 markets across the globe, including ANZ, Banco Santander, Bank of America, Capital One, HSBC, KBC Bank Ireland, OCBC Bank, Royal Bank of Canada, UOB and US Bank with more countries and banks planned soon.
  • Smart notifications you need most: With extended smartphone notifications, receive call, text and calendar alerts, as well as notifications from apps on your smartphone like Facebook, Gmail, Instagram, Slack, Snapchat and more.
  • Multi-day battery life: With 4+ day battery life on a single charge (10 hours with GPS or playing music), Ionic will outlast any activity you do during the day and still track your sleep all night.3

In addition to these new features, Ionic has everything you love about Fitbit – automatically track your steps, calories, floors climbed and sleep stages, see your cardio fitness level (estimated VO2 Max), maintain moments of calm and more. Read more about everything Ionic has to offer here.

Whether I’m trying to stay in shape during the off-season or train for the playoffs, tracking my activity and health on and off the court is crucial to my success,” said Harrison Barnes, Fitbit Ambassador, Olympic gold medalist and star forward for the Dallas Mavericks. “With Ionic, I can see my heart rate zones in real-time so I can gauge how hard I’m pushing myself during a workout, and track my sleep each night to make sure I’m rested and recovered so I’m at my best on the court the next day.”

Fitbit + adidas

Fitbit is partnering with adidas to deliver a Fitbit Ionic special edition device and training programs in 2018. This relationship will leverage adidas’ robust performance program expertise with Fitbit data and insights from millions of global users to help athletes of all levels perform better, play better and feel better.

Make Ionic your own

Ionic runs on Fitbit OS, the company’s new operating system for smartwatches that will be regularly updated to add new user experiences. This includes the launch of the Fitbit App Gallery, where you can select the apps and clock faces that appeal to you so you’re always armed with the information you want most, in a way that reflects your own personal needs and style.

The App Gallery offers a range of health and fitness apps from Fitbit like Exercise, Fitbit Coach, Relax, Timer and more, as well as popular apps that are designed to make life easier and more convenient when you’re on the go. Each app is designed specifically for Ionic so you don’t have to download an accompanying mobile app or have your smartphone nearby. Leading partner apps available on Fitbit Ionic at launch include:

  • Pandora, the most listened-to audio streaming service in the U.S., delivers a seamless music experience to enhance performance and help motivate you to reach your goals. Choose from a range of workout stations, including the new Fitbit Motivation Mixtape, or automatically sync your most listened to stations, freeing you from your phone.4
  • Starbucks Coffee Company, the premier roaster and retailer of specialty coffee in the world, lets you seamlessly pay for purchases using your Starbucks Card and Ionic device, without having to take out your wallet or phone.5
  • Strava, the leading social network for millions of athletes at all levels, makes it easy to get inspired, stay motivated, track activities and analyze your performance data for your runs, bike rides and swims. Using the exclusive Matched Runs feature, you can benchmark yourself against past performances on your most common routes – right on your wrist.
  • Weather, powered by global leader AccuWeather, gives you real-time weather predictions with Superior Accuracy™ from your three favorite locations. Get personalized forecast information with your exact location, so you can better plan your workout or weekend.
  • The App Gallery will continue to expand with more popular apps expected this Fall, like adidas All Day6, Flipboard, GAME GOLF, Nest7 and Surfline, plus many more apps and clock faces created by our developer community.

Developer tools and benefits

If you’re interested in building for the Fitbit App Gallery, you will be able to use the SDK, including our Web-based developer environment Fitbit Studio, starting in September 2017. In developing apps and clock faces for Ionic, you will have access to sensors on the device and the opportunity for your content to be available to all Ionic and future Fitbit smartwatch users. We have built upon the Pebble platform to provide these industry-leading developer benefits and tools:

  • Fast development: Open platform based on standard technologies using JavaScript and Scalable Vector Graphics (SVG) offers a quick, easy way to build apps and feature-rich, beautiful clock faces on the Web.
  • Choose who you develop for: Skip the review process and create apps or clock faces just for friends and family, or submit for approval to be included in the curated Gallery. Developer apps and clock faces will be added to the Gallery starting this Fall.
  • Cross-platform compatibility: Develop one app and reach Fitbit’s large, global community of users across Android, iOS and Windows platforms.
  • Open platform for health partners: The SDK creates an easy way for enterprise health companies to encourage better health outcomes by utilizing Fitbit devices and access to its sensors to build customized wellness programs for their customers.
  • Future opportunities: The built-in NFC chip opens the opportunity to develop apps that provide keyless and cardless access to buildings, hotels, sporting venues and transportation in the future.
  • Learn more about the Fitbit SDK here.

Fitbit’s strongest and lightest GPS watch

As Fitbit’s first device designed fully in-house, Ionic features new processes and materials that improve weight, fit, durability, breathability and daily wear – resulting in an extremely lightweight, ergonomic design comfortable enough to wear all day and night.

  • Our most advanced design: Utilizing nano-molding technology, the unibody watchcase allows it to double as the Bluetooth and GPS antenna. This construction creates a stronger GPS signal that works in busy cities or on remote trails.
  • Built to last: Ionic is built to be more durable with new materials, new bands and more extensive testing than ever before.
  • Easy to read display: A color, spherical glass touchscreen with crisp graphics and amplified brightness of up to 1,000 nits lets you read your stats wherever you are – in bright sunlight or a low-lit room.
  • Trending styles and accessories: Ionic comes in a range of styles and colors (see below) with interchangeable Classic, Sport and Horween leather accessories so it can seamlessly transition from work to a workout or a night out.8

Pricing and availability of colors, styles

Fitbit Ionic is available for presale today on and select online retailers tomorrow for $299.95. Ionic will be available in stores worldwide beginning October 2017, including major North American retailers Amazon, Best Buy, Dick’s Sporting Goods, Kohl’s, Macy’s, REI, Target and Verizon. It is available in three stylish color combinations inspired by elevating everyday neutrals that fit seamlessly into your life: silver gray tracker and clasp with blue gray band, smoke gray tracker and clasp with charcoal band, or burnt orange tracker and clasp with slate blue band.

  • Classic accessories in blue gray with silver gray buckle, charcoal with smoke gray buckle, and slate blue with burnt orange buckle - $29.95
  • Two-toned breathable Sport Band accessories in blue gray and coral, black and charcoal, or cobalt and lime - $29.95
  • Hand-crafted and perforated Horween leather accessories in cognac and midnight blue - $59.95

Today, Fitbit also announced Fitbit Flyer, Fitbit Aria 2, and a new premium guidance and coaching offering; see all press releases and download images at

Press Release

SAN FRANCISCO--(BUSINESS WIRE)--Fitbit (NYSE: FIT), the leading global wearables brand, today introduced a new premium guidance and coaching paid offering designed to analyze your Fitbit data and activity level to deliver a custom curriculum of workouts, programs, content and other tools tailored to your specific goals. The first tools to launch with this offering include a new Fitbit Coach app, which rebrands the current Fitstar Personal Trainer app and combines its popular dynamic video workouts with new Audio Coaching sessions, expert-designed to help you increase endurance, speed and form. We’re also introducing Guided Health Programs, which provide step-by-step guidance, personalized insights, educational tools and rewards to influence positive behavior change and health outcomes. Throughout 2018 and beyond, Fitbit’s new premium offering will grow to include advanced tools with a library of programs and workouts developed with Fitbit’s Advisory Panel, to deliver adaptive health and fitness coaching personalized to you.

“For a health program to have truly long-lasting effects, it has to be tailored to you”

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“This new premium service marks the next chapter for Fitbit – bringing smarter, adaptive and more personalized software experiences to our users that help drive positive health outcomes, thereby creating lifelong Fitbit customers,” said Jon Oakes, VP of Product at Fitbit. “With plans to open the platform to second and third party partners in the future, our premium offering will grow with new content and tools to give users an easy-to-follow path to improve their health.”

Dynamic workouts, tailored to you

The newly re-branded Fitbit Coach app incorporates Fitstar’s proven dynamic workout content that adapts as you progress, and uses your Fitbit data to recommend video and new audio workouts based on your fitness level and goals. Research shows 85% of people who use the video workouts from Fitstar now in Fitbit Coach for at least five sessions see an increase in strength.1

  • Personalized bodyweight workouts: Select your preferred trainer to guide you through video workouts that adapt to your progress and feedback. The technology that powers Fitbit Coach will update each future workout based on your feedback, like a real-time personal trainer.
  • New Audio Coaching sessions: Increase endurance, speed and form by listening to 40+ expert-designed run and walk audio sessions, and stay motivated with varying difficulties, durations, trainers and music stations; new sessions such as elliptical and weights coming in 2018.
  • On-demand exercises: Access favorite workouts, or select bodyweight sessions based on duration, difficulty or exercise type to receive step-by-step instructions focused on form and technique.
  • Recommended workouts: See recommended exercises in the Fitbit Coach app based on your Fitbit activity data. For example, if you did a bike ride yesterday, the app will suggest a session that targets your abs, arms and chest so your legs can recover.

Guidance to influence healthy behavior

Whether you’re trying to run your first 5K or eat healthier, Guided Health Programs provide the support and tools to help you get there. Each multi-week program combines personalized guidance and tailored step-by-step instructions, along with the educational tools, health insights and milestones to drive positive results.

The first programs focus on fitness and nutrition, the two areas Fitbit users have expressed the most interest in improving, with additional fitness, nutrition, wellness and sleep programs expected in 2018:

  • Beginner Running: A six-week program designed by experts to help new runners make their way from the couch to running straight for 45 minutes. Powered by Fitbit’s new Audio Coaching workouts, and expert-designed curriculum, you’ll build endurance, learn proper form and stay motivated.
  • Kick Your Sugar Habit: A four-week program designed to help you recognize and reduce added sugars and develop healthy eating habits. Using a new proprietary tool, the program will help you understand and avoid added sugars, which are not labeled on foods, and help align your consumption with World Health Organization guidelines through tips, goals and rewards.

“For a health program to have truly long-lasting effects, it has to be tailored to you,” said Dr. Sherry Pagoto, professor of medicine at the University of Massachusetts Medical School and member of the Fitbit Advisory Panel. “With one of the world’s largest health databases, Fitbit is able to provide deeper, more meaningful insights to help you stay on track, get encouragement when you need it most and celebrate your successes to keep you motivated. This type of personalized coaching will enable people to build healthier habits and have better success in achieving and maintaining their health goals.”

Pricing & Availability

The new coaching services will launch with the Fitbit Coach personal training app, available on Android, iOS, and Windows devices in Fall 2017 with introductory pricing of $7.99 per month or $39.99 per year. Audio Coaching will be available on Fitbit Ionic™ in 2018. The first Guided Health Programs will be available this winter in the “Coach” section of the Fitbit app.2

Today, Fitbit also announced Fitbit Ionic, Fitbit Flyer™ and Fitbit Aria 2™; see all press releases and download images at

About Fitbit, Inc. (NYSE: FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products includes Fitbit Surge®Fitbit Blaze®,Fitbit Charge 2®Alta HR™Alta®Fitbit Flex 2®Fitbit One® and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™smartwatch, Fitbit Flyer™ wireless headphones and Fitbit Aria® and Fitbit Aria 2™ Wi-Fi Smart Scales. Fitbit products are carried in 55,000 retail stores across 65 countries around the globe. Powered by one of the world’s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, Guided Health Programs, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at Third-party trademarks are the property of their respective owners.

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