HMD Global, maker of the new Android-based Nokia phones, is trying its best to recreate the classic Nokia phone formula. The Nokia 6 is very durable (especially for a phone in its price range), much like some Nokia phones of old. Now, HMD is partnering with Zeiss to improve the cameras on future Nokia phones.
You may recall that Nokia partnered with Zeiss years ago to develop its 'PureView' camera technology used on phones like the Nokia 808 and Lumia 1020. The camera on the 1020 was especially impressive, with a 41MP sensor and optical image stabilization. The phone was praised for its camera quality, but the choice of Windows Phone as the operating system kept it from being successful.
HMD Global didn't mention when we can expect Nokia phones with Zeiss technology, but I definitely look forward to seeing them. As long as the tech is not limited to high-end devices, like the rumored Nokia 9, HMD Global could finally break the trend of budget phones always having poor cameras.
Image credit: Windows Central
Espoo, Finland/ Oberkochen, Germany, 6 July 2017 – HMD Global, the home of Nokia phones, and ZEISS today jointly announced the signing of an exclusive partnership that aims to set new imaging standards within the smartphone industry. This long-term agreement builds on the shared history and expertise between ZEISS and Nokia smartphones.
With a joint ambition to advance the quality of the total imaging experience on smartphones spanning the entire ecosystem from software, services, through to screen quality, and optic design, the partnership will see ZEISS and HMD Global co-develop standard-defining imaging capabilities and will bring the ZEISS brand back to Nokia smartphones. This pledge to constantly improve consumers’ imaging experience is a reflection of the shared values between both businesses – a single minded commitment to quality, true craftsmanship and a desire to improve real life experience.
The relationship between ZEISS and Nokia phones began more than a decade ago, and is founded on a shared passion for innovation and always delivering the best for the consumer. The past collaboration saw ZEISS and Nokia phones driving technology innovations such as the world’s first multi-megapixel mobile phone and many more standard-setting devices, from the Nokia Nseries to those featuring Nokia PureView technologies. This renewed relationship is a long-term commitment to build on that technology innovation over the years to come.
Arto Nummela, CEO, HMD Global:
“Collaborating with ZEISS is an important part of our commitment to always deliver the very best experience for our customers. Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it. Our fans expect it and, together with ZEISS, we’re delivering it – co-developed imaging excellence for all.”
Dr. Matthias Metz, Member of the Executive Board of ZEISS Group:
“The collaboration of HMD Global with ZEISS for Nokia smartphones will again enhance consumers’ holistic imaging experience based on excellence and innovation. Our partnership is built on a solid foundation. Together, we look forward to an exciting journey into the future of sophisticated smartphone imaging.”
This exclusive partnership with ZEISS is further proof of how HMD Global is collaborating with the best and most respected in the industry to drive perfection throughout every aspect of the phone design and build, and is a commitment to consumers to deliver the ultimate imaging experience possible on a smartphone.
About HMD Global
Headquartered in Espoo, Finland, HMD Global Oy is the new home of Nokia phones and tablets. HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points. With a commitment to innovation and quality, HMD is the proud exclusive licensee of the Nokia brand for mobile phones and tablets. Nokia is a registered trademark of Nokia Corporation. For further information, see www.hmdglobal.com
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. The ZEISS Group develops, produces and distributes measuring technology, microscopes, medical technology, eyeglass lenses, camera and cinema lenses, binoculars and semiconductor manufacturing equipment. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Research & Quality Technology, Medical Technology, Vision Care/Consumer Products and Semiconductor Manufacturing Technology. The ZEISS Group is represented in more than 40 countries and has over 50 sales and service locations, more than 30 manufacturing sites and about 25 research and development centers around the globe.
In fiscal year 2015/16 the company generated revenue approximating €4.9 billion with over 25,000 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).
Further information is available at www.zeiss.com