In the words of Sprint, it's "doubling down" on unlimited. However much everyone now hates that phrase, this is probably good news. Unlimited data, calls, and texts are scarce nowadays, whereas Sprint is charging just $50 a month (for comparison, the 5GB data deal on Verizon is also $50 per month). Pretty good.

The sad news is this deal is only for new customers. Sorry, people already on Sprint - your time will come. It's also only live for the next four days only - ending on January 30 -  so get switching to Sprint if you've been shopping around for unlimited data. Adding a second line takes the total up to $90 for both, and $30 each for any more than that.

All in all, sounds like a good deal. Head over to Sprint's site to take a further look, but remember, you've only got four days on this, so get out those spreadsheets and checkbooks quickly.

UPDATE: 2017/02/16 11:59am PST BY

As noted in the PR below, the deal is only temporary - your savings expire (i.e., your bill will go up) on March 31st, 2018, after which the price is $60 a month for individual lines.

PRESS RELEASE