Amazon is seemingly determined to make Amazon Prime the best $99/year you can possibly spend. Prime already offers two-day free shipping on Amazon.com, ad-free streaming on Twitch, and an entire catalog of movies and TV shows through Prime Video. According to The Information, Amazon could be gearing up to bundle internet service with Prime.
Although details are scarce, The Information believes Amazon is considering bundling internet access with Prime streaming in Europe. Why not in Amazon's home country of America, you ask? Because in some European countries, broadband providers are required to offer wholesale access to their network to competing companies. This is similar in principle to US operators offering wholesale wireless to MVNOs.
This seems like a better version of the cable/internet bundle that many ISPs in the United States offer. Television viewership is dropping, and internet streaming services like Netflix and Prime Video are taking its place.
- The Information