The end of the year is always important for consumer electronics, since people buy their loved ones an expensive new phone or tablet for the holidays. Therefore, HTC has released some new mid-range phones that it thinks will make people say "Can you buy me one of those new HTCs?"

The Desire 10 series looks reasonable enough. It's split into a pair of devices - the Pro and the Lifestyle. As you can probably guess from the names, the Pro has the better specs, but for all intents and purposes the two basically look the same. The Pro has a MediaTek processor while the Lifestyle is packing a Snapdragon 400, with the former having 3/4GB RAM and 32/64GB storage and the latter 2/3GB and 16/32GB, plus microSD support up to 2TB on both devices. The screens seem respectable on both, although the 720p 5.5-inch display on the Lifestyle may be a little low-res for some, at least compared to the Pro's 1080p 5.5-inch screen. Cameras also seem like they should be pretty good, but of course this is something HTC has focused on in the past - 20MP rear and 13MP front for the Pro, 13MP rear and 5MP front for the Lifestyle should produce good images on both devices. The front-facing cameras also can take wide-angle selfie shots that HTC has named 'selfie panorama,' which might be attractive to some.

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As you can see, the phones look almost identical. On the left is the Lifestyle, on the right is the Pro.

Otherwise things are fairly standard. Both will launch with Android 6.0 Marshmallow and HTC Sense, and the Pro has an 'ultra-fast' fingerprint sensor. The capacity is a little smaller on the Lifestyle, 2700mAh compared to 3000mAh, but hopefully battery life won't suffer too much.

The Lifestyle will be available at the end of September, while the Pro is scheduled for the beginning of November. Both phones will be available in four colours; Polar White, Stone Black, Valentine Lux, and Royal Blue. There doesn't seem to be any information on pricing just yet, but if we hear anything we'll let you know.

Press Release

TAIPEI – Sept. 20, 2016 – HTC Corporation, a leading innovator in mobile and virtual reality
technology, today unveiled the HTC DesireTM 10 pro and the HTC Desire 10 lifestyle. Both
smartphones bring stunning design and flagship-level features to HTC’s widely praised Desire
family of smartphones. The Desire 10 pro delivers amazing high-resolution cameras on both
front and back, including a brand new Selfie Panorama mode that captures extreme wide-angle
pictures, and top-of-the-line features such as an ultra-fast fingerprint sensor. The HTC Desire 10
lifestyle brings the legendary HTC BoomSoundTM Hi-Fi Edition, made popular on the flagship
HTC 10, plus 24-bit Hi-Res audio that delivers powerful, crystal-clear audio performance on
both the external speakers and headphones.
Inspired by the Art Deco movement in art and design, the HTC Desire 10 captures the spirit of
luxury and modernism: bold, precise, geometric metallic lines – influenced by the same contours
as the world-renowned HTC 10 – framed by elegant colors and sophisticated materials in a
smartphone that inspires with alluring looks on the outside and powerful technology on the
inside. Just as Art Deco evolved the art world’s expectations of elegance and sophistication, the
HTC Desire 10 evolves what you can expect from an HTC Desire.
“HTC’s Desire line has always stood for fresh, youthful, and fashionable designs that are
focused on delivering a great experience,” said Chialin Chang, president of the Smartphone and
Connected Devices Business at HTC. “Today, our Desire line is about to make its biggest leap
since the original Desire. Inspired by many of the same innovations that have made the flagship
HTC 10 so popular, we’re bringing these innovations to the Desire 10, making it the most
brilliant Desire ever. With a brand new, modern luxurious design inspired by the HTC 10 and
pro-like cameras, and including features that outshine even some of the top flagship phones in
the industry, the HTC Desire 10 will have you rethinking what to expect from an HTC Desire.”
Bold and iconic new metallic contours
Both the HTC Desire 10 pro and HTC Desire 10 lifestyle share the same stunning look, made to
shine with a high-contrast metallic gold contour design that elegantly outlines and defines the
smartphone’s soft warm matte finish. This bold, polished outline distinctively wraps the edges of
the device, encasing the HTC Desire 10 pro’s 5.5” Full HD (1080p) display or the HTC Desire
10 lifestyle’s 5.5” HD (720p) screen, and contrasting with the eye-catching body in one of four
distinct color themes for both models: Stone Black, Polar White, Royal Blue and Valentine Lux1
Sitting on the back of the Desire 10 pro is an ultra-fast fingerprint sensor that brings
convenience to your fingertips: the fingerprint sensor helps secure your device, but quickly
unlocks at just the touch of your finger. The sensor recognizes your fingerprint from almost
every angle and position, and even lets you take selfies with it – simply put your finger on the
fingerprint sensor to quickly capture a selfie or start recording a selfie video.
Amazing imaging experience
The HTC Desire 10 pro promises one of the best camera experiences around by delivering
features normally reserved for flagship phones. Starting with a 20MP main camera, the Desire
10 pro provides extraordinary detail in every shot. Pro-like features are included, with DSLR-like
control over your photos and handy preset options such as sport mode and night mode that let
you quickly re-adjust the camera settings on the go. Advanced functions such as intelligent
Electronic Image Stabilization provide smooth videos even with shaky hands, and Auto HDR on
both the front and rear camera combines multiple images into a single, clear photo that looks
amazing even when taken in low light or shadows. And finally to keep with life’s quickest
moments, the laser autofocus makes taking clear, focused pictures a breeze and you never
miss your shot.
See your selfies in new ways
Desire 10 pro has been designed to give you the best possible selfie experience. Snap your
best selfies with the 13MP selfie camera, and if you need to capture even more in one single
view, Desire 10 pro features a brand new Selfie Panorama mode. With Selfie Panorama, you’ll
capture more scenery and more friends and family in single big, beautiful, printable photo. HTC
Desire 10 pro’s super-wide, 150° Selfie Panorama mode is enough to fit a whole football team
with room to spare. A built-in screen flash is also available, which can automatically help you
take brighter selfies in challenging light conditions day or night, indoors or outside.
Awesome, flagship-level sound
Fans of the world-famous HTC BoomSound Hi-Fi Edition in HTC 10 will love the HTC Desire 10
lifestyle. Featuring High-Res audio support, the HTC Desire 10 lifestyle plays your favorite
music, movies, and games with awesome, crystal-clear, high-resolution sound quality through
stereo external speakers or to your headphones with a powerful, built-in amplifier that has to be
heard to be believed. There is simply no better sounding smartphone in the world.
The HTC Desire 10 pro also includes the HTC BoomSound audio profile, giving you the intense
HTC BoomSound listening experience every time you put on your headphones. With thundering
bass and thrilling treble, both the HTC Desire 10 pro and HTC Desire 10 lifestyle will keep your
sound rocking with incredible intensity throughout the day.
As unique as you
The HTC Desire 10 pro and Desire 10 lifestyle share the same unparalleled personalization as
HTC 10. Built upon the latest version of HTC Sense, both HTC Desire 10 models are fully
customizable to your unique personality. HTC Freestyle Layout frees you from an onscreen grid
and lets you get creative. Drag icons, stickers and widgets anywhere. Layer them, overlap them,
group them and more. You can even link stickers to apps, and get rid of onscreen icons entirely.
The home screen is yours – use it your way.
Express yourself further with HTC Themes, giving you access to thousands of professional
looking themes, each with its own icons, background, sounds and more. From pets, wildlife and
architecture to sports, travel, and so much more, HTC Themes lets your HTC Desire 10 pro
represent your personality and interests so it’s truly one-of-a-kind – just like you.
Performance matters
The HTC Desire 10 pro gives you more space for the things that are important with up to a
massive 4GB of RAM and 64GB storage space.
The HTC Desire 10 lifestyle offers up to 3GB
of RAM and 32GB storage space, so no matter which model you choose, you can load up on
photos, videos, movies, games and more. And if that’s still not enough, both models offer SD
card support for up to 2TB of expandable memory.
Powering all these photos, games, and more is a blazing octa-core processor in HTC Desire 10
pro and a quad-core professor in Desire 10 lifestyle, keeping everything running smoothly. Even
at these speeds, battery is never an issue, either, with a 3,000mAh battery in Desire 10 pro and
2,700mAh battery in Desire 10 lifestyle to keep you snapping photos, surfing the web, and
having many hours of fun between charges.
The HTC Desire 10 lifestyle will begin capturing your life’s brilliance beginning the end of
September. The HTC Desire 10 pro will be available beginning in November. For more
information, please see