At a press conference in Los Angeles this morning, LeEco announced that it was acquiring the entirety of Vizio's hardware and software businesses for $2 billion. The acquisition, or at least an investment, had been rumored recently, but today it's official. Vizio will operate as a wholly-owned subsidiary of LeEco, meaning we can expect the Vizio brand to live on in the future, especially here in the US where Vizio is based.

Vizio's current executive management will remain in place at the company, which will continue to operate via its headquarters in Irvine, CA. Vizio's data business, Inscape, will be spun off as part of the acquisition, to become a separately, private-owned firm, run by Vizio's founder and CEO William Wong (LeEco will own a 49% stake in this business, with Wong owning 51%).

LeEco expects the transaction to close some time in the fourth quarter of this year. The acquisition gives LeEco a sudden and large presence in North America, where Vizio is exceptionally popular, well-known for its highly affordable but capable TVs and audio systems. What remains to be seen is if Vizio devices will continue running Vizio software, or if future releases will see the company's televisions transition to LeEco's proprietary TV operating system. Per the press conference, it appears Vizio's TVs will be running LeEco's TV operating system going forward, though when the first products with that software will launch is unknown.

Also unknown is what this means for LeEco's brand in the US - will LeEco smartphones, for example, be released in America under the Vizio brand? Or will Vizio simply be the TV and audio arm of LeEco, with the company's other products maintaining their corporate branding when and if they're released in the US? Given LeEco has never actually launched any products of consequence in the US, we don't really have any history to go on. But, for now, one thing seems clear: LeEco is definitely interested in the US market, though the extent of its aspirations remains unclear.

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