Pulling out your phone to request a Lyft will get you from point A to point B, but it won't be snazzy about it. You're looking for basic transportation, not a limosine.
But sometimes you want to make an impression. Or maybe you just want to rest your cheeks on more comfortable seats. Either way, Lyft now has an option: Lyft Premier.
Lyft Premier will seat you in a luxury sedan or SUV such as the Audi A6, BMW 5 series, Cadillac Escalade, or Lexus ES. These compete with the BMW 7 series, Mercedes-Benz S-class, and Tesla Model S you can cruise in using UberLUX.
Lyft's new service is starting off in the Bay Area, Los Angeles, and New York City. Those of you in any of these metros can save 20% off your first ten rides using the promo code LYFTPREMIER20.