Sometimes you can't stomach the idea of paying a big yearly subscription price upfront, either because it feels like a big expense or because you're not ready to commit for a full year to a service that you're not sure you'll enjoy in a couple of months. That's why, despite having to pay a little bit more, companies offer a monthly subscription to make it easier for users to pay in small increments and feel like they are free to walk away anytime they want.
Amazon's Prime subscription used to be a yearly affair: pay $99 and get all the services for 12 months straight. Then it introduced a monthly option for Sprint customers, which it has now made available for everyone, and now it's cutting one part of the Prime features subset and making it into its own subscription.
Prime Video only lets you access Amazon's unlimited movies and TV shows, no books, music, or shipping perks. It costs $8.99, which is only $2 less than the full Prime monthly membership and amounts to $107.88 per year. So if you opt for this, you'll be paying $8.88 more per year than if you got the full Prime yearly membership with all its added benefits, but this isn't targeted at the same user who'd need a Prime account. Instead, it's for the Netflix and video subscription crowd, and by comparison, Amazon's option is cheaper and has Ultra HD content. You could subscribe for a couple of months to catch up on Transparent, Mozart in the Jungle, and The Man in the High Castle without committing to a full year. That's the kind of flexibility that Amazon is banking on with this new plan.
- Amazon Prime
- The New York Times