When it announced the HTC 10 yesterday, the company snuck in an interesting tidbit in its press release regarding the availability of two variants with different Snapdragon processors that are headed to different markets. It turns out that the second variant is the HTC 10 Lifestyle and it's been shown on several of HTC's global websites, hinting at its release there instead of the regular 10 model.
If you head over to the smartphone's page on HTC's site in India, Indonesia, China, Sri Lanka, Bangladesh, or Myanmar, you'll see a small "Lifestyle" written next to the HTC 10's name. Other countries like the US, UK, Canada, Australia, various European countries, Turkey, Middle East, Latin America, Singapore, and Hong Kong don't show that. I haven't checked every single HTC site though, so there might be more with the lurking "Lifestyle" variant.
From the description, you'd be hard pressed to find any difference between these two HTC 10 models. They have the same design, screen size and resolution, camera, battery, MicroSD slot, sensors, and other various features, save for two important distinctions hidden in the spec sheet at the bottom of the page: the HTC 10 runs on a Snapdragon 820 and has 4GB of RAM with 32 or 64GB of storage, whereas the HTC 10 Lifestyle has a Snapdragon 652 chipset and 3GB of RAM with only 32GB of storage.
If you're ready to throw the towel and start shouting appalled by your unlucky stars for living in a country that will get the Lifestyle variant, you should take a small pause and consider this. According to AnTuTu's report, the Snapdragon 652 is only a teeny bit slower than the Snapdragon 810 that was powering all of our flagships last year and it's significantly better than the 808 that was in some other flagships (cough G4 cough). It's no 820 and the GPU is slower than most modern chipsets, but it's still not a bad processor to have. And, according to Gadgets 360, it's not yet certain whether the presence of the Lifestyle variant on India's website means that the regular HTC 10 won't ever come to the country. It might be the same for other markets on that list too, so cross your fingers and hope for the best.