Logitech reached an agreement today to purchase Jaybird LLC for $50 million cash, plus up to another $45 million in earn-out pay if certain growth targets are achieved over the next two years. Jaybird joins Ultimate Ears as another wireless audio innovator brought under the Logitech product portfolio umbrella.
Jaybird's fitness oriented headphones, the BlueBuds X and more recently, the X2 have a very loyal group of followers, including AP's owner and founder, Artem. These fans should be somewhat reassured by the fact that Logitech intends to keep the Jaybird brand intact. The UE brand has continued to thrive and produce excellent speakers after being purchased by Logitech, and I think we can expect to see a similar path forward for Jaybird.
Judd Armstrong, founder and chief executive officer of Jaybird, had this to say about the sale of his company.
“It has been an incredible journey. We love what we do, and we’re stoked to continue to innovate and bring amazing new products to our fans. Jaybird will benefit from Logitech’s global distribution network and deep engineering prowess. We’ve watched as they’ve connected incredible products with passionate consumers under the UE brand, and we’re thrilled to be part of the team.”
Let's hope the acquisition leads to a broader range of excellent products from Jaybird – perhaps even including some headphones we can more easily afford.