There comes a time when the launcher on your phone doesn't cut it anymore. Whether you're bored of the lack of customization in the Google Now Launcher, or you're annoyed by the superfluous elements of LG's launcher, or you want a more stock Android feel on your Samsung or HTC or Asus or other brand phone, Nova Launcher is one of the best alternatives you can turn to. The app has been a staple of the Android platform for years and years, evolving as Android grew and changed, and adding innovative features like icon normalization and more with time.
Nova Launcher Prime, the unlock key that enables gesture actions, unread count badges, custom drawer groups, app hiding, icon swipes, and more scroll effects, usually costs $4.99. Every now and then, it drops down in price, and today is one of those days. Nova Launcher Prime is down to $0.99 on the Play Store in the US, and even less in other countries when you take the currency exchange rates into consideration.
It's 0.50GBP in the UK, 0.50 EUR in several European countries, $0.99 CAD in Canada, $0.99 AUS in Australia, Rs. 10 in India, and so on. Other countries will see the price as whatever is the lowest or equivalent to $0.99 in their currency.
If you're swayed by this deal, don't forget that you'll also need to install the free version of Nova Launcher, because the Prime app is just an unlock key. Here are the two links you need.