A number of fitness-oriented apps popped up over the past few years and attracted users with ways to track their workouts. Whether it's counting calories or mapping out runs, people have embraced the concept by the millions.

Athletic companies have picked up on this. Last year we watched Under Armour purchase MyFitnessPal and Endomondo. Months later, Adidas scooped up Runtastic. Now ASICS is buying FitnessKeeper, the company behind Runkeeper, for an as of yet undisclosed amount.

ASICS makes sports equipment and footwear. The latter is what you may strap on as you grab the Runkeeper app and go out for a jog. And ASICS isn't just hoping you will buy its shoes based on newfound name recognition. The company intends to use the data acquired from Runkeeper users to bolster marketing and increase sales, as you can read in the full press release below. As for any changes to the product, those remain to be seen.

Runkeeper on Android underwent a massive visual redesign at the end of last year, and an update since has added support for Marshmallow's new permission model. If the acquisition hasn't put you off, you can try them out by hitting up the link below.

PRESS RELEASE

Source: Medium