Big companies like to put their names on places where a lot of people go. It's a sign that they're big. It's a form of advertising that people can't turn off. Every time you go to an event, you type in the company's name followed by the words "Center" or "Arena," and there you are.
T-Mobile wanted some of that action, and now it has an arena of its own. According to USA Today, the company has reached a deal with MGM Resorts International to sponsor the new 20,000 seat arena set to open in Las Vegas in the spring.
T-Mobile Arena, as the stadium will be called, is located west of the Las Vegas Strip. It will host concerts, sports games, and UFC fights.
T-Mobile customers will get exclusive perks, such as seat upgrades and early access to ticket sales. There will also be a fast track VIP entrance where subscribers can flash their phones to get inside quicker.
The T-Mobile Arena is scheduled to open on April 6th. When the doors open, maybe then T-Mobile will have a space large enough to hold John Legere's persona.