OPPO just announced that it was planning to announce a new phone soon. That's the gist of the story really. I guess the company wanted to jumpstart the CES news cycle by a couple of hours, without being ready to fully unveil all the specifics.

After receiving lots of positive feedback for its cameras on flagship devices, Oppo has decided to bring its photography experience to the mid-range. Everyone likes to take photos and Oppo wants to make it affordable without having to dig deep into your pockets for the top-of-the-line specs on all fronts. The result is the new Oppo F series, of which the F1 will be soon announced and ready to launch in January.

There are no details or specifications of the F1 just yet, but based on the teaser image and some previous speculation, it seems that the F1 could well be the international variant of the Oppo A53, which was released for China in November. If that was true, the device would have a 5.5" 720p display, a Snapdragon 616, 2GB of RAM, 16GB of storage, dual SIM slots, a non-removable 3075mAh battery, a 13MP back shooter, and a 5MP front camera. Since most mid-range phones now have a 13MP camera, it's not immediately clear what would make this a photo-centric device. Only time will tell if these speculations are true or if the Oppo F1 is a completely different device.

Press Release

OPPO Announces New Mid-range, Photo-focused F Series

Shenzhen, Jan. 4, 2016 – Cementing its status as a premier brand for outstanding smartphone photography, OPPO announced plans to introduce a new product series that will make photography its central focus. The F series is rooted in a growing global demand for premium-quality mobile photography experiences, and in research that has indicated a strong consumer recognition that “OPPO shoots great photos”. The F series will be a core product series for OPPO in 2016.

According to Mr. Sky Li, OPPO Vice President and Managing Director of International Mobile Business, the F series will inherit the excellent camera performance and exquisite design tradition that have earned accolades for OPPO’s flagship series. The series will bring devices with impressive specs, eye-catching style and amazing prices that will have consumers doing double takes on the excellent specs and build quality.

“We are very excited to introduce the F series, which will allow an even wider range of users from all around the world to experience OPPO’s outstanding photography technology,” said Li.

Meanwhile, OPPO will keep innovating its unique flagship devices to satisfy the continued demand for devices on the vanguard of technology.

The first product of the new F series is called the F1. It is set to launch in a wide range of OPPO’s global markets this January.

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About OPPO

OPPO is a leading global technology brand dedicated to providing consumers across the Americas, Africa, Europe, Oceania, and Asia with pioneering products that never fail to inspire and excite. At OPPO we design, manufacture, and promote our own products, combining innovative technology with unique design, to ensure our customers always receive the best.

Founded in 2004, OPPO quickly proved itself in the market with its intense obsession to details. Each OPPO product encompasses a carefully selected array of attributes to specifically cater for users, combining impressive features with elegant designs. After entering the mobile phone market in 2008, OPPO quickly expanded into overseas markets a year later. OPPO mobile phones are currently available in over 20 markets and offered for online purchase in over 50 additional countries, with the brand already registered in 116 countries as of April 2015.

But OPPO doesn’t stop there. Using our passion for design and commitment to new technologies, OPPO has made a big impact in the audio-visual market by offering world-renowned, premium Blu-ray players in the United States and across Europe. For more information, please visit http://www.oppo.com/en/.