Well, we know a big redesign is in store for Google Play (see here, here, here, and here), but today's 5.10.29 update doesn't actually include that. Technically, it might be that these big design changes are controlled on the server side and simply waiting to be activated for end users, but we just don't know yet. Update: Confirmed, see updates below. Regardless, today's update is probably at the least laying the groundwork for the new version, and does include one noticeable visual alteration: the new Google Play text logo.

Otherwise, we're not spotting any major changes (there are animation tweaks here and there). You can get the APK on APK Mirror, as usual, below.

UPDATE: 2015/10/15 5:38pm PDT BY

Also, the search bar doesn't seem to be disappearing anymore if you tap into it before the main activity finishes loading. It will still happen if you're very quick, but the bug is pretty much gone.

UPDATE: 2015/10/16 12:57am PDT BY

The new UI teased by Kirill is coming alive for select few at this point (thanks, Brett, AnthonyRyan89, Steven Jakubovic). Here are some screenshots:

UPDATE: 2015/11/19 12:05am PST BY

As we've started getting dozens of daily tips about this (still staged) UI switch-over and the recently released v6.0 that's not very different from v5.10 and v5.12, we're bumping this post in hopes to get more eyeballs on the announcement once again and hopefully save would-be tipsters some time and effort.

APK Download

The APKs are signed by Google and upgrade your existing app. The cryptographic signature guarantees that the files are safe to install and were not tampered with in any way. Rather than wait for Google to push these downloads to your devices, which can take days, download and install them just like any other APKs.