Verizon has signed a sponsorship deal with the National Basketball Association. As part of this arrangement, the carrier's new Go90 video-streaming service will get access to live and original NBA content.

Users, who don't have to be Verizon customers, will get to watch highlights and original content on demand. They will also be able to share clips via text, Facebook, and Twitter. Live games will be available to those who have purchased an NBA League Pass. That means the service won't offer a discount compared to downloading the existing NBA GameTime app.

The NBA's content will join clips from ESPN and the NFL Network in fleshing out the Go90 experience for sports fans. The network is aimed at young adults and already contains shows from Comedy Central, IGN, and MTV. Expect future concerts to hit the network as well.

Verizon's arrangement comes after Sprint did not renew its own sponsorship deal with the NBA, which expired at the end of the summer. The NBA describes the new deal as a multiyear partnership.