Bud Light presents Real Men of Genius.

Real Men of Genius!

Today we salute you, Mr. Bud-E smart fridge.*

Mr. Bud-E smart fridge!

Like any other so-called smart device, you think you're better than regular fridges.

You make ice, so what?

What makes you smart, buddy? A companion app. Like we haven't seen one of those before.

Your companion does the thinking.

You sync up to my team's schedule and send out notifications whenever beer is running low. How many cans are left? Just look at the screen on the front door.

Even toddlers can count.

So crack open an ice cold Bud Light, Mr. Bud-E smart fridge. And get the delivery guy to bring some more, because that was the last one.

Mr. Bud-E smart fridge!

*Available only in California, with beer delivery exclusive to Los Angeles, San Diego, and San Francisco. Currently priced at $299, down from $599.

PRESS RELEASE