If you're ordering the same cup of coffee every morning at the same time every day, why are you waiting in line? Oh, right, until now Starbucks' Mobile Order and Pay was only available in select cities. Well, dear caffeine-driven productive member of society, the feature has now made its way from the Pacific Northwest to over 7,400 stores spread across the country.
Starbucks first began testing the ability to order remotely and pay in advance in Portland in December 2014. By this past summer, the company had expanded the feature to 3,400 additional stores across 17 states. Now it has completed its national rollout.
The coffeehouse has long given customers the option to pay for their orders in-store using their phones. The ability to order in advance and pick up food without waiting in line is a feature we've seen elsewhere for a few years now. Chipotle, for example, updated its Android app with the functionality in late 2013.
Mobile Order & Pay!
Announcing Mobile Order & Pay for Android!
- Everyone in the United States can now order Starbucks beverages and food directly from the Android app (*at participating company-owned stores).
- Fully customize your drinks right in your app; simply tap on the product to view all customization options.
- The nearest store to you is selected, and you can easily change to a different store if you like.
- No Time, No Line!
Thank you for all your feedback.
After you've customized and paid for your beverage, just step inside and pick up your caffeinated fuel with a side of food from the bar area. Starbucks plans to bring Mobile Order and Pay to select stores in Canada and the UK this October.
Starbucks Mobile Order & Pay Now Available to Customers Nationwide
Available In More Than 7,400 Stores and Customers Using the Starbucks® App on iOS or Android Devices; International Expansion Coming in October
SEATTLE, Sep 22, 2015 (BUSINESS WIRE) -- Starbucks Coffee Company SBUX, -0.03% today announced the nationwide availability of Mobile Order & Pay on iOS and Android devices, a new feature of the popular Starbucks® mobile app that allows customers to place and pay for their order in advance of their visit and pick it up at a participating Starbucks® location. Following successful launches in select U.S. cities, mobile ordering is emerging as the fastest and easiest way for Starbucks customers to order ahead, then pay and pick up their purchases – providing on-the-go customers a simple and quick alternative to get their favorite food or beverage item. Starbucks plans to introduce this feature in select company-owned stores in the UK and Canada in October.
“Bringing Mobile Order and Pay to our customers is about meeting their needs of convenience and customization at any time of the day,” said Adam Brotman, Starbucks chief digital officer. “The fact that it also represents the fastest technology application rollout we have ever done is indicative of the strength of our digital ecosystem, how well it has been received by both our customers and store partners and the impact we think it can have on the future of retail.”
Following the initial test of Mobile Order & Pay in Portland, Oregon in December 2014 and subsequent launch across the Pacific Northwest in March 2015, Starbucks expanded the program to 3,400 additional stores across 17 states in the U.S. earlier this summer. Today’s announcement marks the completion of the national rollout with the feature now available on both iOS and Android devices to use at Starbucks more than 7,400 company-owned stores across the country.
The Mobile Order & Pay feature allows customers to choose a store from a map view, browse, select and customize beverage and food items, view the estimated timeframe the order will be ready, and pre-pay for the order - all within the Starbucks® Mobile App. Menu options highlight products available in specific geographic regions and stores, and orders are freshly prepared and ready for pick-up in the bar area.
Mobile Order & Pay is integrated into Starbucks world-class Mobile App and My Starbucks Rewards® loyalty program, providing a simple way for customers to sign up and earn coveted Stars. It’s available for customers using a Starbucks® app for iPhone® or Starbucks® app for Android™.
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