For the past two years, the Ultimate Ears BOOM has been, in my opinion, the benchmark Bluetooth speaker. It was the first one to come out that really and truly changed the way I personally thought about BT speakers, because it was the first one that didn't sound like a tiny, ultra-portable speaker. Since then, we've seen a lot of really nice speakers step the game up, but despite being two years old, the BOOM has been able to hold its own against basically all of them.
Today, UE announced the successor to the BOOM, the BOOM 2. Naturally, this builds on what UE started with the BOOM and makes it better. The BOOM 2 is 25 percent louder than its predecessor, and it also features intuitive track controls right on the speaker (without adding any additional buttons), which is something that I've personally wanted on UE's speakers for as long as I've been using them. The lack of track controls was literally the only weak link I could find on the BOOM, MEGABOOM, and ROLL, and now that's fixed on the BOOM 2.
Aside from that, the BOOM 2 also increases the playback distance to 100 feet and ups the battery life to 15 hours, all without increasing the size. In fact, the BOOM 2 is the same size as the original, and it keeps the same familiar look.
The BOOM 2 will be released sometime this month (no exact date yet) for $199 and will come in six new colors: Cherrybomb, Yeti, Phantom, GreenMachine, Tropical, and BrainFreeze.
NEWARK, Calif.--(BUSINESS WIRE)--Today Ultimate Ears once again dares you to take the party anywhere by adding UE BOOM 2 to its colorful lineup of beach-, snow- and anywhere-you-go-proof wireless mobile speakers. Starting first with UE BOOM and now turning things up again with UE BOOM 2, Ultimate Ears is continuing to transform the way people experience music, together, out in the world by completely redefining the Bluetooth® speaker category.
“Music is about making good moments great moments”
Designed to get wet, muddy and beat up, UE BOOM 2 blasts insanely great sound in every direction. Using the same high-quality materials you have come to expect from Ultimate Ears, UE BOOM 2 is waterproof (IPX 7), drop-proof (from up to five feet high), disruptive and bold, plus a whole lot of fun. It’s the size of a water bottle, so stick it in your bike’s water bottle holder or clip it to your bag, turn up life and add dimension to any moment.
Building from the award-winning UE BOOM 360-degree speaker that Ultimate Ears introduced in 2013, UE BOOM 2 is 25 percent louder with a longer wireless range of 100-feet and a completely waterproof design, so your music can be shared no matter where you are or what you’re doing. It has a 15-hour all-day, all-night battery life, plus, new and innovative tap controls that allows you to skip songs, without needing to have your phone in-hand.
“Music is about making good moments great moments,” said Rory Dooley, general manager of Ultimate Ears. “And by taking your music with you, those great moments are now shareable, anywhere. That’s why every speaker Ultimate Ears designs is durable and adventure-proof with 360-degree sound, including UE BOOM 2. We’ve been leading the category in a new direction, and we’re breaking the mold yet again with UE BOOM 2.”
Plus, UE BOOM 2 gets better with time. Using the UE BOOM 2 app for iOS® and Android™, you can double the sound by pairing UE BOOM 2 with any other Ultimate Ears speaker, remotely turn the speaker on from your phone and even wake up to your favorite music. New updates are sent to UE speakers wirelessly through the app, so you can easily continue to expand features, making each speaker future-proof and even more awesome over time.
UE BOOM 2 comes in six new vibrant color variations: Cherrybomb, Yeti, Phantom, GreenMachine, Tropical and BrainFreeze.
Pricing and Availability
UE BOOM 2 is expected to be available in the U.S. and in select countries in Europe and Asia in September 2015, for a suggested retail price of $199.99. For more information, please visit www.ultimateears.com.