In May of last year, Blu released the Life Pure XL, its first large-screen device made to compete with some of the affordable flagships of the time (like the OnePlus One). Today, the company has announced the Life Pure XL's successor, simply called the Pure XL. This new flagship model is the most powerful phone Blu has ever produced, and it comes in at a price that makes it hard to ignore.


Display 6-inch QHD (2560x1440) Super AMOLED with Gorilla Glass 3
Processor 2.0 GHz 64-bit octa-core Mediatek MT6795 Helio x10
Camera 24 MP f/2.3 sensor w/ sapphire +6p lens; 8 MP wide-angle front camera
Storage 64 GB, microSD card slot
Ports microUSB 2.0, 3.5 mm audio, fingerprint reader
Wireless GSM 850 / 900 / 1800 / 1900, HSDPA 850 / 1700 / 1900 / 2100, LTE B2 / B4 /B7 / B17, Wi-Fi, Bluetooth 4.0, NFC
Dimensions 164 x 82.2 x 9.3 mm. 207 grams
Battery 3,500 mAh with quick charging
OS Android 5.1
Price $350
Available Colors Gray, Gold
Buy Available on Amazon beginning September 29th

To say this easily walks all over Blu's other catalog in terms of raw power is an understatement. And the fact that it's coming in at $350 is pretty insane - it's definitely out there to compete with both the OnePlus Two and Moto X Pure Edition. It out-prices both, and there's a good chance it outperforms both, too.

And it does it all without missing any real key features. It's got a fingerprint scanner, NFC, and quick charging - all things that are crucial to modern-day handsets that are trying to enter the "flagship" arena. The only thing I'd personally like to see here is wireless charging, but that's more of a convenience than something I see as a necessity.

We already have a Pure XL review unit on hand (and I can tell you it's pretty killer), so expect a full review early next week.

Press Release

MIAMI, FL – September 8, 2015 – BLU Products, the market leader in unlocked devices in the United States, announced today the launch of the BLU Pure XL, which will be on display at the 2015 CTIA Super Mobility Event in Las Vegas, September 9-11. The BLU Pure XL is the first U.S. smartphone to include MediaTek’s premium Helio X10 chipset, a 64-bit True Octa-core™ LTE smartphone SoC designed for both extreme performance and power efficiency. The BLU Pure XL will highlight a 6.0-inch Quad HD Super AMOLED display paired with an industry leading 24 Megapixel Camera. It will go on sale exclusively on on September 29 at a price of $349.00, unlocked, with 4G LTE support nationwide on T-Mobile and AT&T Networks.

“The BLU Pure XL is an industry flagship in every sense of the word, competing with any of the top tier devices available in the world today,” said Samuel Ohev-Zion, CEO of BLU Products. “Anyone will be hard pressed to find better technology period, including the extreme and powerful performance of the MediaTek Helio X10 processor found inside.”

Powerful and Power Efficient MediaTek Processor

The BLU Pure XL is powered by the 64-bit MediaTek Helio X10 2.0GHz Octa-core processor and offers a seamless user experience, with the power to run multiple apps at once, quickly browse the web, or enjoy smooth rendering of graphics for just about any game all while maximizing power efficiency. Benchmarks on the BLU Pure XL with MediaTek Helio X10 result in AnTuTu scores in the range of 49,000, which is among the top performing smartphones in the world today.

This power and performance is enabled on the Helio X10 chipset by CorePilot, MediaTek's advanced power resource management technology providing world-class multi-processor performance and thermal control. CorePilot maximizes device performance and power saving through interactive power management, adaptive thermal management and advanced scheduler algorithms. CorePilot 2.0, used in the Helio X10, adds new advancements in heterogeneous computing including both CPUs and GPUs. This cooperation, named Device Fusion, is an “intelligent” technology which can efficiently execute fuse GPU and CPU computing capabilities. More about CorePilot can be found on the MediaTek website at

“The partnership between MediaTek and BLU has produced a powerful and attractive smartphone in the Pure XL,” said Russ Mestechkin, Director of Corporate Sales International at MediaTek. “The Helio series is our flagship family of extreme performance processors that provide consumers with the cutting-edge multimedia experience they demand from their smartphone today combined with efficiency and extended battery life that supports current usage patterns.”

Captivating Camera

The BLU Pure XL boasts a 24 megapixel main camera featuring advanced, second-generation Optical Image Stabilization, F/2.0 aperture, 1/2.3 inch sensor with Sapphire + 6P lens, real-time HDR, True Dual Tone LED Flash, and Phase Detection Autofocus (PDAF) with Fast Focus between 0.08-0.2 seconds. A dedicated camera button provides lightning fast access to the ideal shot. Additional features include:

  • Magic Focus, which allows you to choose the focus point after shooting.
  • AE/AF separation while taking the picture.
  • Video recording in 4K Ultra HD.
  • An 8MP Autofocus Wide-Angle Front Camera.  

Sharp and Responsive Display

At four times the resolution of a traditional HD display, the BLU Pure XL’s 6.0-inch Quad HD (2560 x 1440) Super AMOLED 490ppi display elevates the smartphone’s visual experience to a new level with stunning graphics and life-like colors that seem to jump off the screen, protected by Corning Gorilla Glass 3.

Key Features

Other key features on the BLU Pure XL include:

  • 64GB internal memory plus 3GB RAM.
  • Solid aluminium metal design with polished chamfered edges in 9.6mm design.
  • All-day battery life with huge 3500mah long standby, and HD video playback for over seven hours.
  • 9V/2A quick charger; four hours of phone call talk time with a 10 minute charge. 10 mins to 15%, 30 mins to 43%.
  • 24-bit/192kHz audio quality, Smart PA, dual stereo speakers, DTS sound.
  • Device unlock with a simple fingerprint touch in less than 10ms. Also, lock the files on device quickly and safely.
  • Available in gold and grey color options.

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