Giving away free apps is sort of Amazon's thing. Each day the company offers up a different piece of software in hopes of attracting Android users away from their default app store. Now Google seems to be dipping its toes in the water and trying out something similar. Instead of a free app of the day, we can download one for the week.
The offer isn't immediately apparent when you first open the Play Store. A banner advertising "New Family Fun" appears at the bottom of the screen. Clicking that will take you over to the family section, where you should see another banner advertising a free app of the week from PBS Kids. The banner doesn't tell you specifically which app is up for grabs, which is kind of awkward. When you click to get more information, the purchase prompt pops up instead.
The pop up shows that the regular price of $2.99 has been reduced down to free, but you're still not given any information about the app other than its name and icon. For the record, this week's app is Daniel Tiger Daniel Tiger Grr-ific Feelings. You have to pull up its Play Store page manually to find out more. Just don't try to buy it while you're there, as Google will still charge you the full price.
Another thing to note: Google has a policy in place where apps can't switch from paid to free and back again. This stands as an exception to that rule. It will be interesting to see if this opens a path to more free sales in the future.
If one app continues to appear each week, that means you will only be able to amass a fraction of the content that you could acquire stalking Amazon everyday. But hey, it's free stuff. Hopefully Google smooths out the experience by the time more of these come along.
- Google Play