Google isn't the only word that can follow OK. SoundHound has developed a voice assistant of its own, and while the project is still in invite-only beta, the newly available app is clearly going after Google Now. From the moment you utter the words OK Hound, you know you're in for something similar, but different.

SoundHound thinks Hound is special due to its ability to better understand speech. The assistant responds to naturally phrased questions and can handle detailed inquiries. The example in the provided screenshots shows Hound responding to: "Show me hotels in miami with availability monday staying three nights between one hundred fifty to two hundred fifty dollars that have a pool and are pet friendly."

The provided results, if accurate, are more informative than the general search Google dishes out. The ability for Hound to respond to follow-up questions, such as "Only show ones that are open past 9pm," shows that SoundHound is trying is darndest to out-Google Google. Considering the company has spent years listening to lyrics and matching them with songs, it's in a good position to try.

Hound can provide the weather, pull up directions, and translate words. It's also capable of searching for news, photos, video, and all kinds of mundane but useful information. And to keep things interesting, SoundHound has provided a development platform called Houndify to encourage outside innovation.

The interface is plenty material, which could be enough to pull some of our readers away from Google Voice Search. It arrives just as Microsoft and others are talking of bringing their own solutions to Android. We may soon find ourselves in a golden era of asking our phones questions without using our thumbs.

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