When it comes to getting users to your app, your Play Store listing counts for a lot. What users see (and read) when they reach your app's listing can make or break their decision to download or buy, so carefully crafting a good listing is important.
To that end, Google has announced that it will open up what amounts to A/B testing for Play Store listings, meaning developers can play with their listings by testing different screenshots, graphics, etc. to see what performs better and end up with the best possible listing.
To facilitate this, Google will add "Listing Experiments" to the Play Store developer console. According to a post just added to Google's Android developers blog, the feature will start to appear today.
- Android developers blog