False advertising is a pretty slimy thing, and with rendered product images being commonplace on the web now, the temptation to virtually nip and tuck your new gadget to beauty is stronger than ever. Case in point? Huawei's new P8 and P8max micro-sites, which pretty brazenly portray the new flagship devices with nothing but a metallic glint of a display bezel. Pretty impressive and, more importantly, good-looking. Too bad it's not real. The real Ascend P8max, for the record, looks like this. Now, compare that to the image at the top of this article. See a problem?

Huawei-P8max-4 (1)

As is clearly visible on the left and right-hand sides of the live photo from Androidworld.it, the P8max has a very real vertical bezel. Same goes for the P8, which you can also see in that post. It's not huge or anything, but it's in stark contrast to the bezel-less images on the P8max marketing site.

So, instead of the much-more representative images that are literally on Huawei's own consumer site, they chose to use phonies for the big marketing splash. And why'd they do it? Easy: it makes the devices look nicer than if they actually showed the bezels, because edge-to-edge screens look fancy, but generally are difficult or impractical to build.

Oddly, there is actually one picture on the P8max site that shows the bezels, but I'm guessing they let that one in accidentally.


In this image, the bezels are indeed visible, though they still do seem shrunk down a bit.

Anyway, here's the full collection of fibby renders, which are indeed quite lacking in bezular verisimilitude. 

Huawei should probably advertise what it has, not what it wishes it did.