Amazon's interesting, unconventional, and unique self-branded phone has flopped hard. You know what that means, HP TouchPad and HTC First owners: rock-bottom prices. Amazon has discounted the unlocked 32GB model all the way down to $189, making it worthy of consideration for would-be buyers of the Moto G and similar mid-range devices. And that's before a year's worth of Amazon Prime ($100 value) for free, so you'll have plenty of movies, music, and cheap shipping to complement your new phone.


If you need a refresher, the Fire Phone uses a 4.7-inch 720p screen, a Snapdragon 800 processor, 2GB of RAM, 32GB of storage, a 13MP rear camera, and a 2400mAh battery. The phone also has extra front-facing cameras and IR sensors for its "dynamic perspective" feature - basically 3D head-tracking for a few apps and games - and a rare physical camera shutter button. Software is "Fire OS" 3.6, based on Android 4.2 (I think - Amazon isn't all that clear about the updates). Of course it doesn't include any Google apps, but the folks at XDA and elsewhere will be happy to show you how to side-load or do more extensive modifications.

This is the lowest price for the phone yet, but a deal isn't a deal unless you want it. So I'd say that while the Fire Phone has some pretty great hardware at this price, it's still not going to be a very good experience unless you're already familiar (and happy) with Amazon's digital world. But if you live and breathe Amazon and you were going to renew your Prime subscription anyway, you could take the view that the effective price of the Fire Phone is $89. Not bad, not bad at all.