Pay $29 for a ticket to the top of 30 Rockefeller Center in Manhattan, and you can expect to see a few things: excellent views of downtown and Central Park, a few tidbits of NBC broadcasting history, some kid trying to surreptitiously drop pennies off the roof. But one thing you might not expect to see is a contextual ad for Google's latest search campaign unobtrusively hanging out on one of the coin-op binoculars.
Adweek published an article highlighting some of Google's unconventional advertising in the Big Apple, all of which uses physical items to highlight searches one might make wherever they happen to be. For example, the Papabubble candy shop on 380 Broome Street uses one of its lollipops as a stand-in for the Google Now/Search microphone icon. Don't read too much into that, Android L enthusiasts - it's not as if they didn't sell lollipops before.
My personal favorite is probably the Google-branded bowling balls at Brooklyn Bowl, on 61 Wythe Avenue.
The ads were created by 72andSunny, a major advertising firm responsible for such notable ads as the live-action Destiny and Modern Warfare commercials, a whole host of Samsung advertising, and the current "ask the Google App" campaign. New York City residents can check them out all over the city, and the rest of us can see more examples at Adweek. New Yorkers, if you've got any particularly cool ad photos to show us, leave 'em in the comments section.