Amazon announced a handful of new Fire tablets tonight, one of which is designed specifically for kids. The company looks to be going after Fuhu's nabi and Samsung's Galaxy Tab 3 Kids with the Fire HD Kids Edition, and it's going straight for the jugular.
First off, the Fire HD Kids Edition (FHDKE?) has an unheard of two year, no questions asked guarantee. If the tablet gets broken any time within the first two years – regardless of how it happens – Amazon will replace it at no charge. That's insane. Completely insane. And it's fantastic.
As if that in itself isn't enough, the tablet also comes with a year of Amazon FreeTime Unlimited. This allows children to read, watch, and play all the books, movies, TV shows, and games they can handle. That's a pretty killer value.
On the hardware side, the FHDKE is packing an unnamed quad-core processor and unspecific HD display. Amazon isn't focusing too much on the hardware here – it clearly wants to push the experience more than anything (taking a page out of Fuhu's book with that one). It does look like a kid's tablet, however – a nice rubber bumper 'round the outside clearly screams "I'm for kids!"
The Fire HD Kids Edition will be available in two flavors: a six-incher for $149 and seven-incher for $189, both of which are available for pre-order right now and will be available beginning October 21st.