Motorola's newer phones have a lot of little touches that improve the overall experience, one of which is the boot services app. Sounds boring, right? Well, it is most of the time. The exception being days like today when Motorola uses boot services to push out a new boot animation. This time it's got a World Cup theme.

So there you have it – that's what you'll see when booting up a Moto X, Moto E, or Moto G for the next few weeks. Just update the boot services app and the animation is ready to go. It will probably switch back to the normal animation after the festivities in Brazil are over.

The app was not found in the store. :-(