Somebody - let's call him Joe - loves for his point-and-shoot camera to be powered by Android. Nothing inspires Joe Somebody to go out and take photos like being able to crop out stray pedestrians, apply filters, and upload straight to several social networks without having to move images off his SD card beforehand. He loves his old Nikon Coolpix S800c, but that Gingerbread-powered device is looking a bit long in the tooth these days (after all, it was already two versions behind when he bought it). He needs something with a little bit more pep. Thankfully, Nikon has just announced the Coolpix S810c running Android 4.2.2.

The S810c has a 16MP sensor with a 12x optical zoom and an ISO range up to 3200. It will go for the same price Joe's current camera cost at launch, $349.95, so he knows what to expect. Now he just has to save up in time for the product to hit store shelves next month and decide whether he wants to get it in black or white.

No Filter Needed: The New Nikon COOLPIX S810c With the Android Operating System is the Seamless Way to Shoot and Share Stunning Images


The Next Generation Full-Featured Social Camera Helps Users Step Up Their Photo Sharing With Stunning Images and Instant Access to Their Favorite Apps

MELVILLE, NY – Today, Nikon Inc. announced the new COOLPIX S810c, which combines Nikon’s powerful camera imaging technologies and the vast capabilities of the Android™ Operating System (OS). Whether photographing friends dancing into the night or fast-action sports, the 16.0-megapixel COOLPIX S810c helps users never again settle for sharing a sub-par cell phone photo to their social networks.
 
“The COOLPIX S810c combines the best parts of a Nikon camera and the limitless possibilities of the Android Operating System, so users can seamlessly integrate their digital lives with their creative passions,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “Nikon COOLPIX S810c users will be able to stay connected and share everyday moments with ease through Full HD video and amazing stills.”
 
Capture and Share Photos, Without Sacrificing Image Quality
The new Nikon COOLPIX S810c provides users with the power to capture high quality images in low-light or from a distance, delivering the results that would otherwise be a challenge to capture with a smartphone. The COOLPIX S810c features a 16.0-megapixel, backside illuminated (BSI) CMOS sensor for excellent low-light ability, and a 12x optical zoom NIKKOR lens (with24x Dynamic Fine Zoom) to get the sharp shots from up close or far away. Further bolstering the low-light capability of the S810c, the camera has an ISO range up to 3200, as well as Lens-Shift Vibration Reduction (VR) to help banish blurry photos, even while shooting handheld. To capture those special moments, the camera also has a fast continuous shooting mode.
 
Stay Connected, Share Effortlessly With Built-in Wi-Fi®
Whether liking a status or tagging a photo, COOLPIX S810c users can seamlessly share their most memorable moments with friends and family with the Android™ 4.2.2 Jelly Bean Operating System. When accessing Google Play™, users have access to endless apps including Facebook, Twitter, Instagram and many other apps where they can share photos and stay connected. With the Android OS, users can surf the web, read their latest emails, browse through their friends’ photos and videos, navigate with maps as well as many other functions offered by Android apps. The built-in Wi-Fi capabilities of the S810c provide a simple way to directly share photos instantly with friends and family. When no external Wi-Fi network is available, users can also connect to a compatible smartphone or tablet via the dedicated “Connect to S810c” app*(1) in order to transfer, share and view their images on that smart device. Additionally, the COOLPIX S810c has built-in GPS for location-based apps, as well as a stereo headphone jack, which allows users to operate their camera as a mobile media player device. With the COOLPIX S810c users can easily navigate to their dinner date, while listening to their favorite playlist, and then shoot and share their entrée as well as the night’s details with friends, all with the same device.
 
Proven Nikon Technologies and Features
Whether sharing, swiping, composing or navigating, users will appreciate the wide and bright 3.7-in. touch-screen LCD monitor with 1.2 million-dot resolution, as well as the ability to capture Full 1080p HD video. Additionally, COOLPIX S810c photographers can explore their creativity with a variety of special and creative effects including user-friendly modes and features like Easy Panorama, which lets the user simply sweep the camera to create an ultra-wide panoramic image. Furthermore, the camera also features a new enhanced battery, allowing users to stay connected longer.
 
Price and Availability
The Nikon COOLPIX S810c will be available in early May 2014 in Black or White for a suggested retail price (SRP) of $349.95**. For more information on the latest COOLPIX cameras as well as other Nikon products, please visit www.nikonusa.com.
 
In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.