A new "People" section has popped up inside the Android Play Store app, and it doesn't require an update to hop into (we're still using 4.6.17). This corner of the market will point you towards other Android users, particularly those in your circles, and offer a look at what apps and content they're using. The area is accessible right from the app's sidebar, and it's significantly glossier than the similar "From familiar faces" section of the Play Store's home page.
The feature integrates with Google+, pushing you to follow users or view their full profiles. Within the Play Store app, the focus is entirely on content. This includes software, albums, books, and anything else you can get from the market to your device. You can see what others have reviewed, +1'd, or otherwise recommended.
Finding new goodies can be overwhelming, but you don't have to go through the process alone. We're all in this together.
Thanks, Callip Hall.