There was a time not so long ago when entering keywords into a search engine and getting back a list of relevant URLs was convenient enough, but these days, long after the novelty of search engines has worn off, sifting through pages of blue and purple links can feel quite tedious. So Google is continuing to do more to make using its primary service easier. Starting today, when you click on the name next to a website's link in your search results, you will get served a small window providing a little bit more information than what's provided on the page.
This feature will kick in whenever Google recognizes a website as notable or when it can pull enough information worth showing. The data comes from the Knowledge Graph, so expect more helpful pop-ups to appear as the company learns more about everything that goes online.