In our review of the Motorola DROID Ultra, we labeled it a phone in search of an audience. Still, if you like the Moto X but prefer capacitive navigation buttons, or you like the larger display that the DROID Ultra offers, then maybe this phone is for you. If this is the case, listen up. Amazon has dropped the price of the handset down to $99.99 with a new two-year contract, a full $100 off the normal price, and they're offering it in black and red.
Amazon's price used to match the Wirefly $149 pre-order offer we posted over a month ago, and it applied to both new accounts and upgrades. The new price applies only to new customers, and anyone looking to upgrade will still have to hand over $149. Granted, that's less than what Verizon's asking for directly.
If you're looking to get the phone off-contract from Amazon, well, you will still have to hand over $649.99. But in the grand scheme of things, you would ultimately save more money in the end.