Another day, another cancelled Google product. Try to sound surprised as I report that the Google Catalogs Android app will go the way of the dodo on August 15th. Too difficult? I understand. I couldn't muster up any shock either. Catalogs scratches a very niche itch, one Google was willing to address on tablets but never bothered with on smartphones. While it's true that some people have installed the app, the vast majority of Googlers probably never knew it existed.
Google Catalogs provides a tablet-friendly interface for browsing - you guessed it - catalogs. Users can save products that catch their attention and even create collages. It isn't a bad app, just a tad unnecessary. This information will still be available online, and digital copies would probably make more sense distributed under Play Magazines (please, oh please, don't let this closure be the precursor to the surprise unveiling of Play Catalogs). The app is still available in the Play Store for anyone who wants to grow attached just in time to have it taken away.