At today's Samsung Premiere 2013 event in London, the Korean smartphone giant announced that it will begin selling the Galaxy S4 in five additional colors. These new models won't be different internally from what's currently available, just more eye-catching. It remains to be seen if this colorful strategy will give a boost to the Galaxy S4's sales numbers, not that it needs all that much help. The Galaxy S4 is still outselling all other Android smartphones by a wide margin, even if it isn't doing so quite as spectacularly as investors would want.


Galaxy S4's new colors:

  • Blue Arctic
  • Brown Autumn
  • Pink Twilight
  • Purple Mirage
  • Red Aurora

If the Galaxy S4 didn't seem like a worthy upgrade based on specs alone, maybe the change in color might change your mind. Sure, that white Galaxy S3 still plays most of the latest games just fine, but just imagine how impressive it would be to whip out a smartphone that just so happens to be the same shade of red as your favorite pair of sneakers. Accessorizing is fun, even if it does cost more with powerful electronics than it would otherwise. That's the theory, anyway.

Samsung hasn't yet given a date for when these new colors will become available, but I hear its current colors already go with any outfit.