I am vaguely aware of the iPad. I know that my Galaxy has Google stuff in it and my nerdy friend tells me about his Next Us that is cool. I am the target audience for this new ad for the Nexus 10. Why? Because my friend who reads tech blogs already knows about it and doesn't need to be convinced. I do. And you know what? It's doing a pretty good job of convincing me.
Here is what I've learned watching this video: the Nexus 10 can be shared with my family, is used to post photos online, can read books, watch movies, coordinate calendars, have video chats, and has voice commands. I also chuckle because Kevin is clearly a better name than Alfie and why do you hate your child so much you'd name him Alvin? I automatically feel sympathy for the newborn fictional baby of this fake married couple that exist solely to sell me a chunk of plastic and metal.
I'm not even married.
This is effective advertising. Does it appeal to all demographics? Nope. In fact, as a guy in his mid-20s, the idea of preparing for a baby is the farthest thing from my mind. But I like gadgets. And I like features. And I definitely have opinions on the names "Alfie" and "Alvin." I can resonate with this.
This is exactly the kind of thing we've been talking about, HTC. While Google's biggest problem seems to be getting devices into consumers hands—both failing to keep up an adequate supply, and by eschewing traditional distribution models, opting instead for online availability augmented by a very select few retail stores—the company at least seems to get effective advertising right.
It may not be the most clever or exciting ad, but it makes the Nexus 10 seem human, enjoyable, and accessible. This is something that other marketers could take some cues from.