News aggregators. We all use (or have used) them, and there is no shortage of selections in the Play Store. Some are designed to be pretty. Some are fully customizable. Some do the customization for you. Then there's newscover, an app that essentially wants to do all of the above.

In short, newscover is a very nice looking, newspaper-esque aggregator that uses what you read to personalize your feed. The developer claims it starts "getting to know you" only five seconds after the app is opened. Not sure how that works, because I usually spend 20 minutes just playing around with settings, flipping through pages, and getting familiar with any app I install. Considering I tap on random stuff, I sure hope my "News for you" feed doesn't start getting cluttered with stories about Beyonce, Michelle Obama's bangs, or some other thing I may have tapped on to see how the app works.

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One thing that I actually really like about newscover is that it doesn't require registration in order to work. You can connect it to Facebook, Twitter, or both in order for it to start getting familiar with your favorite topics, but that's not a requisite in order to use the app.

The interface is tidy and intuitive, with the familiar sliding menu on the left side of the display (like Facebook or Spotify). From there, you can select the various news categories, search topics, change the settings, and modify your user profile. Pretty basic stuff. In the top right corner of the main interface is a unique feature: a date button. Tapping this will let you look at past news from a specific date. Not sure I've ever seen a feature like this in a news aggregator before, so that's pretty cool. The app also takes advantage of gestures to control things like how many articles are displayed on the main screen by using pinch-to-zoom.

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Once you find an article worth reading, you can tell the app that "you're interested" in that particular topic, henceforth adding similar topics to your personal feed. Of course, there are also options to share stories, see related articles, or save it for later viewing.

Overall, newscover seems to be well thought-out, intuitive, and feature-rich. Couple that with a beautiful interface and fluid animations, and this is an app worth checking out. There is one weird thing about it, though: the ad placed in the Play Store. I can't possibly fathom why newscover would consider this good marketing, because it's possibly one of the most awkward, unappealing app promotions I've ever seen. In fact, it's so bad, I almost didn't give the app a chance. Ultimately I did, and I'm kind of glad. Moving forward, though, I hope newscover thinks about good ad campaigns a little more.

The app is free in the Play Store, so head below to give it a shot.

The app was not found in the store. :-(