When the new Kindle Fire and HD models were announced three days ago, the tech world was abuzz with the fact that Amazon has laced them with "Special Offers" in order to keep the cost down. Immediately, one question came to everyone's mind: will I be able to remove the ads?

Initially, there was some confusion on the answer to that questions. We actually heard reports from both sides of the fence - some said "yes, the ads will be removable," while others stated that they were there to stay.

The subject quickly became a bit of a hot topic, so Ars Technica decided to reach out to Amazon for a definitive answer: will users be able to opt-out of Special Offers? In short, the answer they heard back is yes. Users will be able to remove the ads from both the new Kindle and HD models for a one-time fee of $15. We've also reached out to our Amazon contacts for an official statement and will update when/if we hear something back.

Update: An Amazon spokeswoman responded to our request for comment with:

With Kindle Fire and Kindle Fire HD there will be a special offers opt-out option for $15.  We know from our Kindle reader line that customers love our special offers and very few people choose to opt out.  We're happy to offer customers the choice.

Once the new Fire series is released, users should be able to unsubscribe to ads at that time, though the support pages haven't yet been updated to reflect how that process will work. Still, it's good to finally get some clarity on the subject, especially for those who plan on picking up the next-gen eReader.