One of the changes to the Play Store announced at Google I/O as "coming soon" was the ability for app developers to publish links to their privacy policies, thus making their intentions more transparent right out of the gate. By using Android apps, we allow a lot of personal information to travel through the tubes, and it's in everyone's best interests to disclose just what exactly happens to it in an open way.

Here's the relevant bit from the Google I/O session I was talking about earlier:

The privacy policy links are now live in both the updated Android app (version 3.7.11) and the Play Store website. Observe, using the Google I/O app as an example:

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