The highly popular news aggregator app News360 has received a major update, at least for phones (the update should be coming for the tablet version soon), and while the great looks of the app didn't need much improvement, the developers decided it was time to add a few new features.

First, feed personalization. You can now sign into your various social accounts on News360, and the app will scan them and created a personalized feed based on the interests it finds.

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Next, in-app video support has been added for articles with embedded video (or video stories). The final major new feature is the ability to save articles to a "read later" list (which syncs to all of your devices), which I know I'm going to be utilizing heavily. You simply tap the "+" symbol at the bottom right of any story. Here's the Market changelog:

What's in this version:

  1. The biggest update to News360 since launch!
  2. The app has been completely redesigned, and the changes are too numerous to list. Here are the top three we're most excited about:
  3. 1. You can now create a News360 account and personalize your news - either by hand, or News360 can automatically analyze your Facebook, Twitter, Google+ or Evernote accounts.
  4. 2. Video support.
  5. 3. Save articles to your phone to read later - and they will automatically sync to all of your other devices.

You can check out the press release, below:

News Gets Personal with News360 2.0, Now for iPhone and Android Smartphones

Popular newsreader now on all major platforms

San Francisco, Calif., November xx, 2011 - News360, the popular cross-platform newsreader that looks at the world’s top stories from every angle, today released News360 2.0 for iPhone and Android smartphones. This release introduces News360’s sophisticated content personalization technology to the smartphone experience. With permission, News360 analyzes a user’s activity across social andWeb services like Facebook, Twitter, Google+, Evernote and Google Reader to build a unique interest graph and uncover persistent reading interests and underlying topic areas.

With the smartphone upgrade, News360 2.0 allows users to save their interest graph and sync it across their mobile phones, tablets and the Web. Users can also share parts of the graph with their friends, allowing them to integrate the results into their own news experience.

News360 2.0 for iPad and Android tablets, released in August, has received a 5-star rating in the AppStore across more than 3,000 reviews. The free app is available from the App Store and AndroidMarket, and on the web at

“Users have really responded to the personalization in News260 2.0. On tablets and on the web, our ‘reverse search engine’ approach that monitors the web for things that might be relevant to you, has helped our users get the stories that matter to them without losing the big picture,” says Roman Karachinsky, CEO. “We know you don’t have time to get to everything you want to do. So we’ve made sure you can read what you want, when you want it, no matter what device you are using.”

News360 uses linguistics and semantic analysis to understand more than 700,000 entities and 150,000 unique articles daily, looking at the quality of the writing, tone, subject, source, author and much more. News360 has been downloaded more than 800,000 times.

About News360 News360 is a popular newsreader for use on smartphones, tablets and the Web that presents a comprehensive look at the most important news of the day around the world, and the most important news of the day as it relates directly to its users. The app analyzes more than 150,000 articles from 10,000 sources daily and ranks them according to quality, relevance and freshness. News360 uses the social cloud to build unique interest graphs for each user, helping them discover new content, sources, and interests. News360 is available for the web, and all major mobile platforms, including iPhone and iPad, Android Honeycomb tablets and Android smartphones, BlackBerry PlayBook, and Windows Phone 7 devices. News360 is privately held. For more information, visit