OnLive officially launched an innovative cloud-based gaming service at the Eurogamer Expo in London yesterday, making on-demand gameplay available to users throughout the UK.

The new service supports a vast array of devices including HDTVs, PCs, Macs, and (soon) Android and iPad tablets connected to "almost any" broadband connection.

As a special promotion of the service, BT, one of the UK's most popular broadband providers, is offering its customers three months of free access. Additionally, customers taking advantage of the promotion won't have to worry about going over their bandwidth allowance, as OnLive traffic will not count toward monthly limits until the new year.


OnLive has also formed a partnership with GAME Group plc, a popular video game retailer in the UK in order to introduce more customers to OnLive's services across Europe and elsewhere through GAME's website and retail stores.

The new cloud-based service also boasts social media integration, free memberships, and free demos.

OnLive's new on-demand gaming services sound promising to say the least, and I am interested to learn about their implementation on Android tablets. The idea of cloud-based gaming is innovative, making high-quality gaming experiences available to users without any of the usual trappings (discs, downloads, etc.).

To sign up for a free account and receive your first individual game purchase for £1, check out

Source: MarketWire